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it was like a living [ __ ] hell and i got the [ __ ] kicked out of me every single day and all i wanted to do was just be different this is liver cake what up primals this is what we evolved with cheap and testicles lungs you are not replacing these nutrients with [ __ ] vegetables 70 pound kettlebells in each hair 70 pounds in a backpack it's 120 pounds on top of a sled and you go one mile i made my son do it when he turned 15. that sounds like toxic parenting you know what there's nothing toxic about this joe rogan criticized you alluded that you're on steroids the liver king thing drives me nuts because that guy's on steroids all i ask is for the opportunity to have the conversation with him face to face most people are suffering with something 50 on prescription medication 20 can't have babies 70 overweight the six tribes that i've gone and visited with seems non-existent you're making over 100 million dollars a year from your businesses true or false true i own 10 or 12 companies right now where every single company is based on taking this ancestral message mainstream the world's really hurting what is the hardest moment of your adult life been the hardest moment was when my my son rad got sick we thought we thought we were losing them why oh god don't make me do this again [Applause] part of the reason why i never wanted to publicly come out as the liver king is because without further ado i'm stephen bartlett and this is the diary of a ceo i hope nobody's listening but if you are then please keep this to yourself [Music] liver king i am i'm gonna start where i always start but for you i'm particularly interested in this can you tell me the context i would need to know about your earliest years that went into shaping the man that you went on to become i'm talking before 10 years old what is that context well before 10 years old
um i grew up with a brother and with a mom that was mom and dad i have no memory of my dad when i was two or three years old he died he was serving in the air force and he he died and so my mom was really tough on us really tough on us what i mean by that is it seemed like you know brothers together are always raised in hell getting in trouble and uh she seemed to just beat the [ __ ] out of us it's just normal it's just normal and then sometimes she would drop us off at uh her parents house in california and they would do the same thing and later on i realized my mom got it from her dad and they're just doing the best right they're doing the best that they can and uh and so i'll say my mom was really really tough on me growing up she had us enrolled in all the typical sports all the traditional sports and um my i just wanted to be just like my brother he's a year and a half older than me i just wanted to be exactly like my brother and here's the thing we had two friends up the street best friends chris and erin and they were everything you know going to play sports going to hang out with these guys going skateboarding it just seemed like every day was full of activity and every and you said just grab it up to 10. that was about 10. it's interesting that you said describe it up to 10 because i would say just to about 10 life was incredible it was like perfect everything i mean just like every day was full of laughter no responsibility you know falling off the skateboard getting banged up you know and and back then you know you could you could take your skateboard anywhere you know my mom would let us go to the movies you know on the skateboard and so growing up um i just remember these were just up to about ten it was just filled with so much joy yeah and then after ten yeah so it's almost like it all switched overnight so the friends that we had up the street they moved to another town and then i went from middle so i went from elementary school to middle school and um i would say this is when my first rite of passage really took place
it was like a living [ __ ] hill i was the only one of my kind in middle school i was undersized i was tiny i was just a little guy i knew i looked funny and i got the [ __ ] kicked out of me every single day i remember i'd come home and i'd look in the mirror i would look at the clothes that i had i had absolutely no concept of self-worth i was totally embarrassed i was humiliated of this kid that i had become and and all i wanted to do was just be different i was like why couldn't i have been born different why couldn't i look like these guys look and so i remember coming back from school the first day tears coming out of my eyes you know and and i told my mom i'm never going back and my mom she she looked at me with such certainty that she wasn't going to have any part of this conversation and it was the first time she really did this it was um i'll say my mom uh prior to that like we could talk about anything but the minute i brought this up she was so stern about it i knew that this was off limits and so i never went back to her about any issue i had in middle school um but middle school think about this my my friends are gone from up the street i had no one to talk to about this stuff i didn't have a dad to mentor me my brother that's a year and a half old is now hanging out with his older friends and then he goes off to high school so i'm not able to talk to him about it and it's just um man i just i couldn't wait for these years to be over and i remember keeping a list of people that that like a hit list i would write down the names if i could get revenge on these people these are the five or six guys you know that every [ __ ] day they would they would they would bully me they would i mean i would be blindsided out of nowhere you know sometimes somebody would punch me and and i would wake up just with my book back the bell had already rang you know going to middle school was was just a living hell i had to figure out a way out of that hell hole i had started lifting weights just prior to 10. for no really good reason one of my mom's
boyfriend michael's michael gleidensler he was a pharmacist he said hey i got this old bench and in my garage you want this bench and i was like sure i'll take it and i was just drawn to it you know i was just drawn to it and then something happened where i realized like this is the only place i could really control the outcomes in my life and so i was drawn to it more and more and more and eventually i got strong and i looked strong and i figured out a way out of this hell hole i figured out how to kind of blend in i figured out how to get some respect i'm about 14 at this point and um and at this point i got both my ears pierced twice i got my hair sticked back i'm wearing the baggy jeans i got the bomber jacket on i'm like i'm kind of fitted in a little bit i kind of figured that out and my mom moved me she moved us because the high school that the middle school fed to was more of the same actually even worse even worse and so she moved me to a predominantly caucasian place that was more like me but i i just figured out how to fit in with a different demographic and i'm thinking i go to i go to high school and i'm like oh my god not not all over again you know everyone's wearing tight pants now nobody has their hair stick back nobody has an earring in their ear but you know what like i i had known i figured this out before you know and i'll figure this out again and this time i figured out a lot faster and i had already learned some self-worth i'd already learned some respect um and so that's kind of how my life was my earlier years that that kid between 10 and 14 years old that went through that what would you say to him how do you feel about him what would you say to him if you could speak to him now i do speak to him now those are my boys now you know i mean they're not going through what i went through but um stand up for yourself
you got something to i don't i i tell my boys all this all the time i'd rather you look stupid i'd rather you look like an [ __ ] than look like a [ __ ] you know you've got to stand up for yourself i never stood up for myself i i mean every day something would happen and i never stood up for myself i never pushed back i never punched back and um there was this one time in the courtyard a new kid had come to school chuck he looked like me um he's getting in fights every day but he's punching back so once a week he's living leaving with a bloody face and i'm thinking oh god i don't want to look like that i don't want anything to do with that eventually i start to make friends with this guy chuck but chuck now gets accepted because chuck is pushing back and chuck is fighting back and meanwhile in parallel i'm kind of making friends with him and then somebody tells him something about me and then he approaches me in the courtyard and he starts pushing me in the courtyard now we've got a group of i don't know 50 60 70 people circling around us he's just pushing me back and pushing me back and and i'm just going back going back and eventually i trip over a planter but right before that i said hey man you don't want to fight me you don't want to fight me i'm a [ __ ] that's what i said to him you know and for the longest time i wouldn't tell that story to anybody i wouldn't tell it to my own kids i was so embarrassed to tell that story um i'm proud to tell that story now you know because what what what forged me are those days right and and so if i had the opportunity what i would have said um is uh push back fight you know you you need to stand up for yourself right now for the rest of your life this is what you need to do and everything's gonna be okay you know it's okay to get bloody it's okay to fight you need to fight we evolved fighting right uh somewhere along the way you know i just uh i didn't know that was okay and i was just scared out of my mind that the kind of fights that i saw every day you know there's so much blood and the teachers would never break up these fights
because if a teacher broke up this fight that teacher's getting it that day so so the fights lasted so long it would they would wait for the gym coaches to come all the way over to the fight to break up those fights i wanted no part of that so i wish i had somebody tell me you know i don't give a [ __ ] about you getting suspended i don't care what happens to your face you got to stand up for yourself and you got to push back and you got to fight if i could give you an eraser and you could apply that eraser to those four years in your life from 10 to 14 and you could make it different you could make it rosy and idyllic and picturesque would you now use the razor and raise those four years of your life you know the answer is no you know i mean i couldn't be more grateful you know for those four years uh this was my first rite of passage this this forged me into the unrelenting evolutionary hunter that i am today i mean i figured that [ __ ] out on my own you know this is probably a gift i didn't have a dad you know this is probably a gift i didn't have somebody to put their arms because you figure that [ __ ] out on your own you cross this chasm right i always think about going through these four years and i think i would never allow my kids to do this but my kids need this too right they need the equivalent of this right of passage so um no i would never take it and i think everyone you know who who is self-made has has various rights of passage at different stages and phases of their life this is my first rite of passage so um i didn't tell you how grateful i am for it i'm incredibly grave i figured that [ __ ] out and then i figured out the next one and the next one and then eventually you're like you know what when people tell you hey you really can't do anything you start to realize oh my god i really can do anything but what about if i said your son who i just met you've got two lovely lovely sons that are upstairs um what if i said your sons had to go through those four years to figure it out would you and there's a button here that you can press they get bullied beat up every day for four years
and feel how you felt at 10 years old would you press the button and put your two sons through it i would put them through it i i hesitated because a lot of people didn't make it out of that [ __ ] you know a lot of people do show up with a gun so would you risk it um am i their dad at the same time today they're going to go through it for 100 especially with my guidance absolutely i would you know a lot of the kids that i went to middle school with did die you know a lot of them you know are in jail and and so this is what i know a lot of people that are in the similar situation they just don't make it out you know something happens to them um with with a little bit of guidance and i wouldn't give them even a lot of guidance you know um i i think they would kick ass uh so absolutely um i i would i want them to go through something similar those moments and the moments in my life that were the most difficult are clearly the moments that created my best qualities and i say best qualities because usually these are best qualities in the eyes of the external world so my success or you know all of these things probably came from some kind of hardship some insecurity some [ __ ] i went through it's like you know i was poked in a really aggressive way and then at the other end you know determination comes out right i realized that my insecurity created my brilliance yeah but with that always comes a dark side when you become an extreme person in any respect there there's nearly always a dark side there's always another cost to that everyone claps and goes ah stand out person outstanding different but what's the dark side in your case i became obsessive about this about controlling outcomes in my life you know i stopped really leaning on other people um you know things have changed you know now i i would say that uh i really have a truly interdependent and synergistic culture you know i'm sure that you know that culture and chemistry is where it's at you can do anything people say this all the time the cliche but it's true you know you want to go
fast go alone if you want to go far go as a team you know and it took a while to put that stuff together i think that a big part of the dark side is i'm so obsessive about controlling certain outcomes in my life that's why i spend three or four hours in the gym every day every day you know and and peop a lot of people like hey man you just don't you have other things that you end up like you know what no this is what i have to do i have to do this why do you have to do it because i do why you know it's i start with the hardest thing i'm gonna do all day so i put myself through that i'm like if i can do this now everything's gonna be a little bit easier and i've tried taking some time off you know a lot of usually i'm so over trained that the brain isn't even thinking right and so when i take a little bit of time off i do a five-day fast once a quarter um when i take and so i don't work out when i do a five-day fast and my brain is like on another level is there not an element of the fact that the gym is what saved you from the bullies i'm sure it is so you it's a it's a survival survival mechanism that plays i'm sure it is and so much of my message today is that that strength is an alpha virtue across time and space and and so the fact that i can get in there and i can control that and i can get stronger and i can look stronger and and that work you know that's not something that you can just buy at the mall at a credit card right on a credit card this is something that you have to forge day in day out you know it's not just the gym but i'm sure that that has something to do with like this is what saved me this is where you know if i'm not in the gym the pain of not being in the gym far exceeds the pain of three or four hours of working out was there a catalyst moment in terms of you transitioning from being brian a name a person you don't even recognize now i hear to being liver king was there a catalyst i read there was illness and allergies within your your kids right was that the catalyst it happened something sometime around there um because you used to wear t-shirts you
used to be called brian and now you don't even really resonate with that right you know so so this is the message i think when i really fully let this barbarian out so i i believe everybody's born a primal right wild and free undomesticated right before we domesticated ourselves before we were mindlessly compliant right everyone is wild and free we're this primal version and then through social norms and being nice and you know then we start to conform to something other than our primal self um and and with enough time i think because of my upbringing in a fight situation a life-and-death situation um this guy comes out of the cage when you train really really hard in the gym and you're going for pr's and you're doing a 500-pound back squat if you screw that up there's real danger involved and i believe if that guy comes out enough every single time he comes out he gets a taste for it he gets a little bit stronger and i believe one day that guy broke out liver king and i always say this he ate brian johnson he ate his predator predator that guy's gone because when that guy comes out it's your truest most authentic form right and that's why i think we're going to be you know dynamic here today because if this is about being real and raw a true primal is the most authentic truest you know to him and and when you can be that uninhibited it's freeing it's completely freeing and i was like when when you can be like that life's like a party um why would you ever want to go back i call i call brian johnson the corporate you know brian like why would you ever want to go back to that you know to being nice and to saying things that you don't actually mean you know um when you say being nice what's wrong with being nice well because you're a very nice guy thank you for saying so um i i asked my kids on the way over here you know to explain to me how you would describe me and now and one of them said um badass another said um like a king because you dominate your environment and then he said because sometimes you're also a dick and i said let's talk about that right because um because public account
accountability is a big deal to me and again what we do is far more important than what we say and if somebody's making excuses in front of my kids i say hey man what you're doing is making excuses what you need to do is own what you did because i don't want to hear excuses you need to have enough insight somebody needs to tell you and the thing is if i don't do it right now number one it's not a good example for my kids number two because of time i might not ever see this person again and so i take the time to do it and i'm sure that person thinks i'm a dick and everyone kind of thinks i'm a dick you know i could have done it privately but but if i think like that it probably would never happen so um thank you for saying that you believe i'm nice i believe i'm a nice guy too but and i believe in accountability you know um i could give you some some examples um on the way to the airport or our driver was supposed to be here 15 minutes early he's supposed to have my car picked up i got an f-450 dually truck it's supposed to be in the shade 15 minutes early um and uh and it's not he showed up really just on time he showed up just on time and we get in the car it's hot as [ __ ] we're all sweating you know and again all i'm good with all that stuff i'm good with but you know what i sweat for four or five hours a day you know i'm like i'm ready to get in the car i'm ready to be right now i'm ready to be comfortable and i said hey adam um what happened and he said well i just got back from mexico i was driving somebody you know in an rv yada yada i gotta and i said adam all those are excuses what i want to hear you just say is i showed up late this is my fault this won't happen again and so he starts going into all and i said oh man don't make me do this not in front of my kids right because i can't allow you to do this i can't allow this to be any so i let him have and i say man i just want you to own it i want you to say that you messed up here's how you're going to get better here's how you're going to fix it and he proceeds to still defend he felt like he needed to defend himself a little bit more and and so he did apologize um you know what i ended up saying is you know you know primitive culture tribes don't
really have a word for i'm sorry you know it's i'll get better you know they first have to have the insight to hey i [ __ ] up and i'm going to get better and that's all i want to hear yeah so you know in that time i'm sure and it happens all the time you know hey how was your food you know and i'm gonna i'm gonna tell you how in fact i'll probably tell you how it was before you asked you know and i'm very confident when the food is great this is the best eating experience i could have if the food's not great and we missed here i'm going to let you know how that happened so i think because of that you know sometimes uh you know i can be perceived as not being a nice guy why is that responsibility and accountability so important why is it so important what's the what's the cost to ourselves our lives our society if we don't take responsibility and we aren't accountable and we resort to blame and excuses yeah you know so the name is liver king for a couple of different reasons but i believe everybody has the same primal potential to become anything and when you can become anything you realize that you're a true king you're self-made king and that's all about what i what i believe i model teach and preach is is taken extreme ownership leadership responsibility over the life that you shape and create right this is the opposite of the guy sitting on the couch making reaction videos making excuses for his life right you have to have that insight you have to be held accountable either by someone else and or to hold yourself accountable to one day move along the continuum from being dependent to finally independent to interdependent right somewhere along that maturity continuum i believe it's unacceptable for us to allow people to continue to do that have we lost ourselves a little bit there have we gone a bit soft have we have we gone a little bit too far in the direction of uh lack of accountability blame and uh yeah lack of personal responsibility i believe so believe 100 we have you know i'm um some things happen where people really watch what they have to say today you know we're nice to each
other um you know i i say there's something that's happened where men have become [ __ ] today you know and of course there's exceptions to this right but i believe hard times make strong men and there's no requirement for hard times in the modern world and if you look at our ancestral past the kind of things we had to do just for food right for shelter in perpetuity if you wanted sex the kind of things you had to do as the early ancestors required real work hard work hard times to make strong men and today there's no requirement for any of that there's an app for it you can outsource it and when you go and you do you know these types of things let's say you miss nobody's really holding you accountable to that mess it's become acceptable today and then i think what a result of this is you have 80 percent of people the world's really suffering right the world's really hurting and there's these modern day conditions that don't exist in modern day primitive culture tribes you know so um the six tribes that i've gone and visited with i've tried to assess and figure out is there depression is there anxiety is there infertility are there are autoimmune conditions in these tribes and it seems non-existent but today we're really hurting with these things and so i i think that we have missed something i think we have missed and i think that we need to hold each other accountable to a higher standard i say one way or another you're gonna suffer you can actively suffer and put in the work to grow and to get better or you can passively suffer with these conditions that you have to most people are suffering with something passively and their life could be so much better so i do think that we've missed i think we've become very soft and and i think we need more people um i think i think there's something to this we can be nice and generous we can be [ __ ] honest and candid with one another what what this guy needs over here is not for the next 20 people to say oh i accept that excuse me what this guy needs is people to say hey man you're better than this
this is the reality of it you're in control of these outcomes and for him to realize oh my god i am in control i can shape and create the life that i want to live in so i do believe that that we've gotten soft today and i believe there's something we need to do about it that suffering you talked about that passive suffering and that mental suffering that um society is quite clearly going through what is the cause of that suffering let's just focus on the mental suffering we're talking about mental elements in your view so anxiety depression these kinds of things depending on who you ask and depending which research you look at and factoring that there's an increase in awareness so there's an increase in labeling and diagnosis what is your view on why these mental health predicaments have become so prevalent in society i believe it's really multifactorial i believe it's all nine ancestral tenants every single one of them i'll say them real quickly it's sleep eat move shield connect cold sun fight and bond all nine of these have an impact on our hormones on our neural chemistry every single one of them right you go without sleep a couple of days how much you want to bet you show up in a horrific mood it's when we're in this i know you probably don't agree with the technology but for me it's uh i actually put it on yesterday but it's to help my sleep so i woke up this morning and it says you got eight hours sleep you've got six hours of rem sleep you did a good job i'll probably take it off at some point and i just need to get in somewhere you can use it for a while to figure out those things right i see people wearing those those watches and i say subprimal right because uh because the fourth ancestral tenant is shield and these are non-native signals that that we've never been in contact with before and we have enough of them right most people keep their cell phone next to their dick and balls this is unacceptable right um you don't have to have it there so it's so so if you sleep like [ __ ] you're going to show up not the way that you want to show up um if you eat horrifically this is the same
thing if you don't move if you don't exercise it's it's all nine ancestral tenants the last one is bond you know the importance so all of them shape you know how we look feel function what we express epigenetically from a hormonal standpoint from an endocrine standpoint from a neurochemistry standpoint all of them matter and and so it kind of depends on where you're at what you're doing but i'll tell you i i rarely meet somebody who's doing all nine of these right and has a shitty life right because people are really hurting and hating and suffering and struggling with modern day conditions like depression anxiety autoimmune low energy low libido low ambition in life like there's a better life to [ __ ] live you've got a great taste of this so many people are living this kind of lifestyle that's why i believe it's my job to model teach and preach this way so that our people no longer have to suffer so that we can express our highest most dominant form because this is a simple elegant solution right it's not like i came up with this way of living right this is this this is your message this is the message of our ancestors when people start to hate on this message you know and maybe we'll get talking about some of the critics i'm like can you really hate on our species this much right can you hate on your ancestors this is not a message that i've invented this is what our early ancestors have done this is what modern day primitive cultures do and they're happy as [ __ ] they're kicking our ass at life and they have nothing you've been unseen tribes that live very closely to all of these nine ancestral tenants tell me about what you've learned give me an example of tribes that you visited where you saw them doing these things and you saw some kind of i guess subjective evidence that you gained that it's working for them yeah you know as soon as you start to meet with them you feel it you feel how happy you feel how fulfilled they are they're laughing they're smiling um you know a lot of these things it's just really clear they don't have shoes right so one of the ancestral tenants is connect they're connected to the earth 24 7 365. right because of modern day shoes elevated bed
buildings and stuff like that we hardly ever come into contact with the actual earth anymore i'd like to point out yes yes you're probably not officially grounding right now but but let me ask you this when's the last time you had your bare feet connected to the earth when my girlfriend's been living in bali so she will often tell me to take my shoes off so that i ground myself perfect and um and a lot of people will say last time i was on the beach yeah yeah it doesn't happen of course it doesn't happen if you if i walk down the street with my shoes off people would probably call emergency services and have me sectioned or something so yeah and and then so someone's like hey last time i was at the beach i was like what were you doing like oh yeah i was with my wife we were holding hands we were walking on the beach under the sun like how to make you feel oh it's one of the best memories and and you know the earth has a slightly negative charge we're electrophysical beings right every single cell is electrical in nature um and so just by default you see all of the primitive culture tribes connecting with the earth almost 24 7 365. this is one of them right and so it's sleepy move shield connect called sun fight bomb right they're under the sun you know most of the day they're under the sun they're hardly wearing any clothing they're getting plenty of sun bonding is required in this culture everybody knows the purpose everybody knows what their job is when we go on a hunt everybody knows who the lead hunter is you know they don't have to say anything and and again the way that they organize um there's this time i tell this story every once in a while because uh it's i just love telling the story we were on a hunt uh looking for baboons and and one of the chiefs uh took a shot with an arrow almost straight up in the air and i'm thinking oh my god like you took what if that comes down near us anyways it came down right next to my son and me ends up actually striking my cameraman the broad side of the arrow and the
torso it doesn't pierce them but it hits them like really close call they think it's the most hilarious thing they've ever seen they're laughing so hard what are you gonna do right no one's yelling at anybody you know and he just said we're not doing that again you know and these guys laugh so hard you know and when they go on a hunt it's this is a matter of life and death if they're not successful in the hunt they don't eat right and they don't bring anything back to the rest of the tribe um the way that they sleep this is just so i always say some of the easy things you can do to sleep better is finish your last meal three to four hours before bed get early morning sun at the same time every day this helps to set your bio circadian rhythm right so your body knows when to be alert and awake versus sleepy and sleeping so most people don't realize this if you really want to set up your sleep it starts first thing in the morning get early morning sun through the eyes on the face on the skin first thing in the morning so get early morning sun finish your last meal three to four hours before bed take in the sunset as a final environmental environmental cue that the day is winding down and then try and block these artificial lights you know with blue light blocking glasses or just have fire light candlelight stuff like that in the house um by default they do all these things they already do all these things right the way that they eat there's no processed food there's no vegetable seed oils right there's no liquid calories they eat the whole animal nose to tail right um there's usually there can be some foraging foods as well but but this is what i see you know when i've gone and visited with the matcha genga with the maasai what they eat is blood milk and meat that's all they eat the messiah only eat blood milk and meat and if you could see their jawline and their teeth and their smiles you're thinking how do i get what they have again their disposition you know is incredible the way that everyone's required to move just to go get water and then to carry the water back you know the way that um every primitive culture tribe has shielded or
protected themselves um you know we no longer have to run away from lions but now we're bombarded with all these non-native signals with all these non-native chemicals so i always tell people get your cell phone out of your pocket put in airplane mode if you're not using at least when you're sleeping you don't need your phone on when you're sleeping right put that in airplane mode turn your wi-fi router off when you're sleeping there's some really basic things we can do stop wearing petrochemical clothing stop wearing xenoestrogen-laden perfumes like all these foreign substances wreak havoc on our endocrine system so all nine ancestral tendons this is sort of an example you asked me for an example of visiting with the tribes by default they do all of these things they do all nine ancestral tenants on these ancestral tenants the first one is sleep right and i read that you sleep on a wooden board and i've seen your house i call it a house that's a lie it's a estate a mansion what would you call it i call it my cave your cave okay well cave is slightly underselling it but um you sleep on a piece of wood why you know first thing i'll say is a lot of people think that i actually don't do i have a video that shows my bed and any anyone who comes over i'm like you wanna check out my bed i sleep on one planks check it out i got this tiny thin wool mat it's it's about that thick it's just made out of wool um before we just just sleep on wood and my liver queen is hardcore she's like we're just going to sleep on wood i said fine let's just sleep on wood after about a year of having bone bruises on the hip and shoulders like listen i don't think my body's adapting and we went to visit with primitive culture tribes and they all have a little bit of cushion either some natural ground or some some some leaves some little cushion and i said you know what i'm gonna do that too i'm gonna do that too and i slept much better um the answers are our bodies were never really meant to be in this kind of cast to be in something so think about it you go up to modern
day beds and it's a perfect height right you just barely fall into it you know and and so there's a few things one is that like i got to get down to get into my bed same way so you're more bit the mobility requirements are greater you meet with these 80 and 90 year olds of these permanent culture tribes they have no trouble sitting in a full squat position for hours on end every single day they're getting down here and they're getting up and down how many people just in their 40s and 50s can't do that if you never stop doing it you never lose that mobility so that's one reason another reason is modern day mattresses most of them are off-gassing right so you got your head you're taking in this sort of toxic stuff like off-gassing of non-native materials while you're sleeping a lot of these also have springs in them these metal springs that conduct conduct ambient emf electricity right so you need to be in the deepest parasympathetic sleep environment when you're sleeping to restore and recover and reload from the next day sleep is i think one of the most complicated ones so i try and make it simple here's a few things you can do people aren't going to start sleeping on the ground right what i said earlier is get early morning sun finish your last meal three to four hours before bed take in the sunset and then after the sunset you need to shield yourself from some of the blue lights you can either wear the uvex glasses or put some candle lights up how much you want to bet that's going to improve your sleep so much and then if you want to go overboard and be obsessive probably like you are and like i am um there's there's about six or seven other things you can do um that will drastically improve your sleep and in sleeping closer to the ground sleeping with a much stiffer environment is going to help you out you know it's um the reason why i told you this before we start recording but the reason why um i was really really keen to have this conversation with you is because i've seen in culture over the last 10 years having you know i'm a social media native so i've seen how conversation around mental health and mental well-being has evolved over the last 10 15 years and the the
emergence of the conversation the very sort of prolific conversation around mental health and the the cures for much of these sort of mental um ailments or our well-being crises that that has emerged tend to be really really complicated and they tend and i think in part they're complicated so that we can sell people stuff like if it's simple if it's as simple as you're kind of saying it is i can't actually sell you that me telling you to sleep is not something that i can necessarily sell you but i could sell you you know some 17-step course to better sleep with some contraption that goes right you know so that's what i love about my message is you know uh early all my companies it's the exact same message it's all nine ancestral tenants somebody who comes to us with a neurocognitive condition we start talking about getting cold getting really [ __ ] cold have some egg yolks connect with the earth and they start asking where do i buy this we're not selling that right or you could say we're selling it but we're not there's there's no financial exchange here and this is it i i think that humans took a wrong turn in our development we as you've said and i wrote about this in my book in the chapter called the journey back to being a human um we live in four white walls we live we're lonelier than ever before yeah we order our food using glass screens we connect using glass screens we we um if yeah like if i'm hungry like i don't even have to move these days someone will bring it to me in a in a tin can and come to my door and knock it and hand me my taco yeah or my coca-cola you know what i mean yeah so um it appears to me when you think about the things that are really helping us like and you look at the data around being out in nature and exercise and breathing properly and cold water all things that our ancestors did that's why i was so compelled by you because i do think we've overcomplicated it and i think the simple approach of just figuring out how to be human again turning back down that path and going back towards our ancestors is is one to
be listened to so the second ancestral tenant is about food when you look at how we're eating these days what do you think we're doing wrong i think we've really abandoned the ways of our ancestors really i mean all primitive culture tribes they put the animal at the center of the diet and they eat nose to tail we no longer do that right um instead we eat some muscle meat that falls off the bone but we're eating processed foods and we're no longer eating the organs right um almost all primitive culture tribes go for the liver and the bone marrow first the messiah went for the kidney first right but they're all going for the organs and they leave the muscle meats for the dogs and the birds right they know that the value is in the organs so i think where we've gone wrong is really just for convenience and somebody has sold us something and we're buying it right we're buying processed food we're buying convenience and we're buying it to our detriment um because we don't feel good and we're not doing good right and we know that we're meant for more and we know that we want to feel better but there's a lack of information out there and and you see like i said how happy these people are or this is where we started with my own kids my own kids were sick you know my own kids were taking ambulance rides to the hospital they couldn't breathe they needed an epipen they wouldn't be released from the hospital because they couldn't [ __ ] they didn't recover their breathing and so you know um at some point you say enough is enough and so we took matters into our own hands we started researching every doctor just gave more epipen more benadryl stuff like that and for me the easiest thing to do was to implement a a diet change we threw out all the processed food the seed oils the liquid calories we brought in no satellite wild caught organic foods cheaply nose to tail stuff like liver and bone marrow and bone soups within about a week our kids did a 180 and they're no longer having i mean they just couldn't even sit here and have a conversation without wheezing they couldn't breathe right we take this for granted breathing they couldn't even breathe right with that kind of freedom and so when we did this
it's like the light bulb came on the personalities their true personalities came through i don't i don't know what would have happened if we sort of subsisted like that for 15 20 years like what kind of humans would they evolve to become and within the space of almost a week this is what happened so i think what's what's gone wrong is you know out of convenience because you can get cheap food right you're still going to pay for this right some other way because you feel like [ __ ] your joints hurt you know you're not able to do nearly a fraction express your your potential so that's what i think we went wrong is uh we're eating stuff out of convenience and and because the price point is so low today you're the first guest i've ever had on this show that's actually brought their family with them and your family got to meet them lovely family before we started recording um one of your tenants number i guess you could say number nine but also i guess number five is a little bit more about the earth but number nine about bonding when i when i was writing um and looking at the topic of loneliness one of the stats that was really alarming to me was that the medium answer to the question for americans these days how many people have you got that you could turn to in a time of crisis has dropped over the last decade from three people i could turn to to to zero and in the uk theresa may was the first prime minister to appoint a loneliness czar someone in charge of loneliness because it's reached pandemic levels why is it so important and what have we done wrong in terms of that ninth tenant which is bonding because i thought it was really awesome that your family are here and that you travel with them um but we are getting lonelier and there's a cost to that thank you for saying so i like i shared with you i don't go anywhere without them you know i take them everywhere i go um i need them you know and i need them to to feel fulfilled um you know my most important job is as a dad and um you know so what where i think we went wrong is um you know people are on this thing today that we call a phone and they're on there non-stop they're on their on some
kind of screen you know uh when i've talked to enough people most people that i talk to they hate their jobs they come home to a life that they don't love and they sedate themselves enough with screen time with netflix with a phone with medication to feel better to get hard call it a day called a week called their lives and they're sedating themselves just enough on this thing and we've allowed this to happen right my kids get 40 minutes a day on the screen time if they earn it right and here's what happens when you put down that damn phone and you have these kind of conversations and you get a little group you know of people doing the same thing again you get this electricity the chemistry the culture that can only happen these intangible things happen when you connect when you look someone in the eye and you feel them heart to heart right when you're that authentic when you're true when you're primal you know that this is uh you see this with every primitive culture they don't have phones they don't have any screens you know they want to have fun they're sitting around a fire and they're just talking they're laughing you know um and so today it's just so pervasive and no one's saying anything about it no one's doing anything about it right and so i i do think a lot more awareness needs to come here um and again it's all nine ancestral tenants but but this one bonding you know we've always needed each other and we still do right there's nothing more primal than purpose itself like we used to know that our role was to protect the perimeter right we used to know that that building and shelter making and wise traditions um this concept of bonding we needed each other to do these things to pass down the information so that we could survive and thrive and somewhere along the way we started buying screen time these distractions and it's to our detriment you know once again like you talk to people um very few people love what they do for a living and then come home to a life that they love too and and i can't tell you how many people that i talk to i'm out there in the street and i'm talking with people how much tv do you watch and almost everyone is watching
hours of tv and we're on their phone hours at a time so yeah there's something going on there and and what we really need to do is put down that goddamn phone you know and have some conversations when i was in new york city i was in the subway every single person every single one of them you know when you go and you talk to someone and they almost can't believe what are you doing you know i have my kids approach people you know i'm trying to show them how to pick up girls and i'm also trying to show them just to have how to have and so many people are freaked out my kids are going up to them saying hey how's it going what's your name what are you doing here they're like whoa what's going on you know is there an alter your motive we've lost that touch just to have a conversation right we need to bring that back so um so again i feel like this is my job to model teach and preach this right i'm gonna i'm gonna do as much of this stuff as i can on social media because i know when somebody puts down the phone and they have this kind of conversation you end up it feels it fills you up are you optimistic i would say i'm optimistic you look at the world you know that we're we're we're heading in one direction if you look at the last 10 years of our trajectory towards living in the metaverse and digitalization and social media usage where the world is flying in that direction so are you optimistic that we're going to be able to go back to a more ancestral way of living that's my job that's 100 my job you know it's to take this message mainstream so that that what i know is people know that they're missing something and that they're meant for more and they don't want to suffer like this and so i i got to look you in the until you not only am i optimistic about this is my job right and i just got on social media recently and if you look at the followership that we have like i've struck an accord i've struck a nerve with people again because they know that there's been a problem and people that have started implementing just some basic things the name is liver king because i want everyone to start with liver if you start eating liver
this is the easiest lever to a trajectory to a better life and i could get into some of the background why but but i just say hey start doing this go to a farmer's market go to your butcher go get some liver start eating a little bit of liver every single day and you know how many people start feeling profoundly better right and so so am i optimistic about it um oh yeah i'm optimistic about it and we gotta make this happen your success on social media you touched on it there how many followers you got some six million i saw just looking at two channels i probably missed a couple of them how many followers has he got do you know 1.6 let's just call it five okay five million followers if you if i had your message um and i was a scientist looking guy with a shirt on and a tie on and i had old gray hair and i was kind of monotone you know i'd have three followers with the exact same message so you must understand the role that your presentation is playing in that message right you understand there's a brand there what i know is i never had an intention in going to doing social media people would come over to my house and say liver king you got to get on social media the way that you guys live what you don't even have to change anything about your life do what you do put that all you got to do is record what you do every day and and i was really reluctant to this because prior to social media i was rich and anonymous and now i'm still rich but i'm no longer anonymous and there's a lot of stuff that comes with not being anonymous that are not favorable things like oh like any time i'm out with my kids and people want to talk to liver king and now there's a line of people that want to talk and and and take pictures and my kids are right here right and i'm here to hang out with my kids and liver queen right and now and i want them to know hey here's how we're going to interact we're going to talk i want to try to get you guys involved too um but a lot of i mean where we got to the hotel the first
thing that the driver did is he wanted to take a picture before we unloaded before we did anything you know of course we're gonna take a picture you know um to me this is validation that the message is getting out um but um about social media and and doing this thing i didn't wear a shirt before social media i didn't shave before social media i don't brush my teeth before social i still don't right and so it wasn't like hey let's develop this personal brand for social media it's man you know what i love my life so much i love the roles and goals that i have i believe that i figured out how to achieve i figured out how to do this in harmony with the true art of fulfillment and it's almost effortless when you do these nine ancestral tenets you know like i said the hardest thing i do every day is a workout right and then the the tough conversations that you have with people this is easy you know everything else is easy i love the food that i get to eat i love the relationships the bonds that i have my most important meaning of the day is my ceo meeting with my family i call that the board meeting i prepare for that the most you know to have these conversations with with my kids so prior to social media this is how i lived after social media this is how and i said [ __ ] it we'll do it we'll we'll put myself out there we'll do this thing we'll see how the world responds to it and i mean every day the kind of messages that we get you know blow me away you know messages from kiddos um that say i wish you were my dad right because i've grown up to hate myself and i would rather hate my dad than i hate myself because my dad made me do hard [ __ ] you know because because i get endless hours of video games the kind of messages i get from kids you know the kind of messages i get from moms it's like well this is why we do this every single day and so i'm going to try my best you know it's like okay i didn't i didn't sign up for this but any time that you take on more responsibility in life you know i feel like this leads to progress and i feel like progress and happiness are really one and the same so
this is this has been a challenge to get out and and to connect and to do some of these things but um i wouldn't this is my fight this is what i exist for now with that also comes criticism you alluded to some of it earlier on you said that there's a lot of critiques and stuff like that and people that are you know resisting the message and everybody's got their own agendas when they're resisting messages and their own skepticism and we can all understand that i guess um joe rogan criticized you which you which i know you know about because i've heard you talk about that before joe rogan's a big person in terms of his platform how did that feel when he said he alluded that you're on steroids or something like that yeah how did how did that feel oh cloud9 really i've entered his ecosystem joe rogan is talking about liver king you know you know how obscure i was to most of his audience before he's talking about me you know and so i love it you know and now i have the opportunity to engage deeper with this idea i think it's dangerous when somebody points the finger and has a self-limiting belief about themselves or somebody else or any anything for that matter like it was impossible to sell a podcast for 200 million dollars until you did it right it's impossible to defend the world champion title five times until you do it you know and i guarantee you nobody has done what i've done for this many decades on and this kind of work this kind of depth this kind of suffer you know nobody lives the way that i live and so what i want is the opportunity to correct that i want the opportunity to go on a show talk to him face to face um you know at the end of the day there is a lot of hate and and there's a lot of criticism but when i say a lot it's probably about five percent of the vocal minority and and i tell my kids this all the time you know when we talk to each other right these are just words right and these words are vibrations that go into our ears right and then our brain assigns meaning to it so nobody can really offend you right you're
assigning meaning to whatever they're saying and so when joe rogan's talking about me what i'm saying is [ __ ] i mean i i i went and ran to my wife and i told her oh my god can you believe this joe rogan is talking about me you know and he's done it more than once and so all i ask is for the opportunity to have the conversation with him face to face because all nine ancestral tenants allow us to express something that was otherwise impossible right we all have the same potential it's not just this physical potential right and and i always say at the end of the day cheating doesn't scale it's not sustainable and it doesn't scale right and what i've achieved from a financial standpoint from a family standpoint you know from a true fulfillment standpoint you know i say how you doing things how you do everything right this is not just you know my physical you know expression um i i think that when you really get to know me what i hope at the end of the day you say your physique is the least impressive thing about you you know because at the end of the day that this is not what i'm about i've never told anybody start eating liver and you're gonna look like liver king right what i do is i say if you start doing these things start every day by getting early morning sun put your bare feet connected anchored grounded into the earth right i show what i'm eating for dinner every day it's usually liver raw liver rob bone marrow and i'm being nourished in the most profound way because my family is around me it's these simple things that you do each of them shape how we look feel and function and so when i enter someone's ecosystem like joe rogan i couldn't be more excited about it and and i just want to have the opportunity to have a face-to-face conversation with him about it because i think at the end of the day if you say he's got an ass full of steroids i think what you're invariably some people want to look like liver king they want to look like me and what you're saying is you got to do that if you want to look like him and number one i don't do it and number two what i want you to say is you know what i don't know i don't know i mean that guy in fact he did say he's in the point zero zero zero zero zero one percent of genetics if he doesn't naturally but i'm here to tell
you if you do all nine ancestral tenants you're gonna look feel and function at your best you're gonna express will you ever look like me you know if you want to look like me you've already lost right what you need to do is look like the best version of yourself and and barely so many of us are really scratching the potential of our being and so that's what i want i want the opportunity to talk about that self-limiting belief mindset i want to encourage people get out there and do these things and you're going to see how much more you can become hardship is part of being a human it's almost unavoidable it'll come out of anywhere it could be disease or loss or grief whatever it might be you told me about the hardship you underwent between 10 and 14 years old what is the hardest moment of your adult life been the hardest moment was when my my son rad got sick and uh we thought we thought we were losing him he lost his bind you know uh there's something called pandas it stands for a pediatric autoimmune neurological disorder something like that and um it basically is like the manifestation of like these uh obsessive thoughts and you can't stop thinking about these obsessive thoughts it just takes over you and uh and one day he asked if um if a bad guy spits on the ground and if you see that spit does that make you a bad person we just thought this was the strangest question right uh of course not but then immediately it was like the same question but a slight variation if you touch the spit you know if you spit on the ground and it was it consumed him and and it was him asking those ques and then one day he said oh god i already asked that question didn't i and then he realized and it was non-stop it was non-stop and i remember uh you know my wife and i just uh we uh we were crying on each other because we thought we lost them
and when you learn about more about what pandas is and um you know how kids are kind of relegated to like a chemical straight jacket they're sedated enough to where they're not in such torment because it's either him constantly asking these questions or he's screaming out of the top you know out of just top of his lungs he's screaming and one day he said i wish i had a baseball bat because i would rather hit my brain and do damage to this brain than to live with this brain and uh and so i would say you know we've that this is probably the last rite of passage that i've been through like to to go through this with my family um and and to figure it out you know with him and uh and we figured it out and you know we've already been living this lifestyle the only thing that we really needed to fix i don't know if you've heard of paul saladino he's a carnivore md he's an incredible friend and and i said hey man what's going on what's going on here and he said oh my god you guys are still eating 100 cacao chocolate and raw honey every day take that out of his diet take that out and that's the only thing he really wanted to eat so we took it out he didn't really want to eat for a couple of days and then he got better like three or four days so this is incredible to me um you know when when you think that you've lost your kid i mean th this is when they've lost their mind like this you know when you read about the prognosis with with kiddos with with pandas um it's not good you know and again it's like the best you could do is give them enough medication to sedate them enough to take that edge off um and it took a while to figure this out i bet it took i don't know six weeks or so maybe eight weeks or so to do it but we did it and again like by by default he didn't want to eat anything because this is like the only thing he wanted to eat at the time he would eat a little of the other stuff because we forced him to but um
you know he by default he pretty much fasted for a couple of days and then he would eat what because he got hungry enough so he was eating the food that we would give him you know his nose to tail meats and stuff and he got better and i think this is an important thing to share my wife and i talked about this for a long time that we wouldn't share this publicly i don't even know why maybe to protect him you know but i can just imagine how many kids out there that have the same thing you know and the parents have lost hope and there are so many things that can be done you know you just need to continue to fight and and i don't know if he was allergic to something in the chocolate or the honey but taking those things out and doing a strict keto carnivore diet you know maybe just doing a keto diet you know it's so anti-inflammatory with the brain you know maybe that i don't know but all i know is he got better and we got him back and what we realized is he had been suffering with lighter symptoms for the last couple of years and we looked back at some of the pictures and it's it's almost like his personality had been taken away slowly and slow and then it led up to this point and then we got him better and and so this is for sure the hardest thing that i that i've had to deal with over the last couple of years one of your tenants is is about shielding number four about shielding your family protection i can't i mean i can't imagine what it's like to have a the feeling of helplessness because i've heard about that disease before i think i've spoken to someone on this podcast who has a son that's that was going through that what is that like in a moment where you when you read that prognosis and you see that happening to your son and you're a man you want to shield and protect your family how how does that feel yeah there's so many different feelings of course you feel totally helpless at the same time i always say that your woman and you as a man you need to know that that you can protect in a dark
alley and i mean it literally but really figuratively right like you got the strength and courage to do that if that time comes she needs to know you're going to do it you need to know that you're capable of it because the financial crisis is going to come too she needs to know that you're going to be able to protect um and and fight in that financial crisis the health crisis is going to come too and so i think that we've been through enough together that i knew that i would never stop fighting for this until we figured this out so on one hand there's a totally helpless feeling on the other hand it's like you just keep fighting you know you just keep fighting and you keep having conversations and you keep looking and you know there's there's no limit there's no end you know that that i would have gone to until we sorted this out so yeah it's it's like a helpless feeling but of course you're never gonna stop you're gonna figure it out as a parent you do you do you fall into the temptation of guilt because that's your child and like i remember one time when my dog got sick my dog's upstairs i remember my dog being sick and me running through all the things i just i'd just done and thinking maybe i didn't walk my dog enough or maybe i shouldn't have given him this or maybe i shouldn't have done this and then i remember it was actually a couple of weeks ago i'm laying there on my back and my dog is like throwing up like repeatedly and feeling that feeling of guilt which was consuming me because you know i don't have children but i my dog pablo is basically my child so yeah i don't know how much um i would identify with the guilt sure i'm sure there's but you know more than anything it was like how the [ __ ] do we fix this you know is there um something toxic in the house you know we have all the walls shielded with uh with shielding paint to make sure non-native emfs and signals don't come in you know could there be something toxic in that um is he interacting with something in the house that talk do we have we got everything tested again and again and
again we went to different environments to see if he still you know for extended periods of time did he still exhibit those symptoms in different environments the answer was yes you know so i i feel like uh obviously there's a sense of that but more than anything i'm like i'm so goddamn driven that we're just gonna take massive action and we're going to course correct and course correct and course correct we're going to try whatever we need to try until we figure out this thing so guilt was definitely a part of it but more than anything it was like okay you know we're done crying and now we just got to get back to work and figure this out i mean nothing in life means anything you know it's like my companies you know um didn't mean anything to me when when this was happened this is this is the only thing that mattered and uh so it's it's yeah this was everything and just got to figure it out which we did have you as a as a adult ever experienced your own had your own experiences with these mental health elements of anxiety and depression and lows and things like that well so i would identify that i i've have these feelings that resonate with me that tell me something that say you better [ __ ] get to work you better fix this [ __ ] right and so um i i so i'll say like if i have really low energy uh if my motivation you know is kind of gone you know i'm like okay i gotta fight life's too short i gotta fix this i do a five day water only fast i'll take some kind of massive action to be like this is not okay i gotta fix this um if i feel anxious about something like okay i gotta take massive i i don't sleep until i fix it or if i get up at one o'clock and i'm thinking about this thing i'm like i gotta do this right now so um i've never experienced any of a depression or anxiety long term like that but what i would say is i i think that i've had some of the symptoms and and i've really kind of used that as a signal like i better get to [ __ ] work i better do something because i can't exactly there's there's too many
important roles and goals that i have in life to allow this to consume me what about anxiety you know what it is i thought i was immune to everything growing up especially when i was like 18 19 20. i kind of abandoned what it is to be a human and made myself really lonely in the pursuit of money i got there i made it but there was a sacrifice and one of the sacrifices for me was your number nine in your list of tenants which was bonding i kind of made myself so lonely that i think i'd i started to exhibit some of the symptoms of like lowness i wouldn't say it was depression but then i also i've i also thought i was immune from anxiety and then when my business had real crunch moments cash flow problems whatever you've got thousands you know a thousand employees around the world then anxiety showed up for the first time in my life so i'm wondering if if you've ever had a moment of anxiety even a day where you you just struggle to shake it now that you say some of those examples um i mean there's about a decade that my wife and i struggled in business and and that was another rite of passage that we went through and this was really never our fight and and we fought you know for about a decade and i'm sure you probably know as a business owner you get paid last you know everybody else gets paid and you're lucky uh-huh yeah everyone's driving nice cars and you're down to one and um and so when you don't know how you're gonna make payroll you know um and you start to you know this app this happens so many times and and i don't think that it ever gets any easier you're freaking out you know they need to get paid you know so that they can provide for their own family people are really depending on this level of success so um you know i've never considered that anxiety before maybe that is anxiety you know um but but i've definitely has a lot have lost my [ __ ] you know trying to figure that out and then going and asking anyone and everyone for help i remember one time i asked ben our our lab technician if he if he had any money he could loan me to help make payroll for the whole company for 23 people you know like you go and you ask everybody you know at some point
um you know everybody says no and you still got to figure it out you know so i would say that there's probably a lot of mixed emotions um in that time frame over that decade i'm sure there's a lot of that in there a lot of worrying how we're going to make payroll a lot of losing my [ __ ] on that um and i would say more than anything it just it drove me it drove me to you gotta figure this out all these people all their families are counting on you are depending on you and so you just sacrifice your sleep you sacrifice everything you need to sacrifice in order to make it happen quick one we have a brand new sponsor on this podcast which i'm very excited to tell you about they're a brand called blue jeans by verizon and they are a video conferencing and collaboration tool that has changed the game for our team so i'm so glad to be working with them because as you know one of the most important things for me is when we have a sponsor it is part of my world it is part of my life it is part of my companies as someone who's on calls pretty much 80 of the day building my businesses and speaking to my teams all over the world it's the guaranteed security that differentiates blue jeans from all of the other options that are out there in terms of video conferencing their enterprise grade security means you can protect your organization from malicious attacks and establish real trust with everyone that joins your meeting and that is something there are so many things that make sense and make blue jeans um a better option than the sort of competitors out there and i'll be talking about all of those aspects those features and the reasons why i use blue jeans in the coming episodes if you want to check it out you can head to www.bluejeans.com to learn more business people don't talk about your business portfolio your business success as much as they talk about other things you know you said that you were earlier in the conversation you said i was rich before i became in the public perception joined social media and became liver king what was that business so i own
i would say 10 or 12 companies right now they're all ancestral related we do have some real estate stuff from from back in the day um but some of the companies are dietary supplement companies like ancestral supplements strong jaw there's the fittest so there's a whole bunch of them including heart and soil these are all companies i want to have 100 of these in every different category right and just remember every single company is based on taking this ancestral message mainstream so if somebody has um a dental issue recurrent or chronic decay they can't figure it out their brush and they're flossing i always say early ancestors didn't brush dent floss didn't get cavities right but today we say hey go brush go flosses this hygiene hypothesis i haven't brushed in a decade wow and if i needed a dentist i wouldn't have to go far because my wife is a retired dentist uh every once in a while i'm like hey just take a look i just want to know i just want to know if you'll take a look and she's like yeah you got some plaque in there but everything looks great everything looks great um and and so if somebody has a dental issue they're going to the respective expert that they believe is a dentist looking for help right and so so what we try to do is create a company in every category to still spread this message right you still need sunlight you still need a bond if you're not sleeping you're not going to heal anything right it's all nine ancestral tenants it's this kind of nourishment from the inside out that's going to get us healthy and so i always say that that an evolutionary hunter leaves the comfort of the cave right to do something different for the for the betterment of humanity so all my companies are based on getting out this ancestral message so that it goes mainstream a lot of the companies are dietary supplement companies and then i'm involved also with the supply chain upstream and downstream a little birdie told me these companies are doing very well you know once again they are they're they're doing great and i can't take credit because i'm not ceo in any of these companies anymore i
moved over to to ceo the ancestral lifestyle and you know at the end of the day it's like do you have the right people in the right positions doing the right things for the right reasons you know and um the other day i gave a talk about um advice to entrepreneurs and i would say number one you got to figure out how to let that primal guy out because how the [ __ ] you're gonna scale and lead a team if you can't do that yourself you know i see so many young guys that are so incredibly immature and and i don't see them really focusing on themselves scaling and leading themselves to do that with a team so i say figure that out and if you need help on figuring that out go learn the barbarian this is a workout that i created it's the hardest thing it's to write a passage a modern day rite of passage learn the barbarian train the barbarian become the barbarian and then renew that rite of passage often and frequently you do this you're going to figure out how to scale and lead yourself you're going to know true strength um and and you're going to figure out how to scale and lead a company the barbarian i think you should just pause and explain what the barbarian is yeah because i had your son you made your son do the barbarian against uh liver queen's wishes that's right once again it's tough to say hey you're going to go through four years of this living hell so i know i need to create some rite of passage for my kids and when i figure this out with my kids i also want to bring this mainstream so adults and young people today will also have a right every primitive culture tribe has had a right of passage you know the spartans at seven years old leave for the next 13 years to become warriors to become men you have the aztec at 13 they go they have to capture a neighboring tribe and bring them back for sacrifice that's the right of passage right there's a lot of modern day tribes you'll leave for three months go on a vision quest you may or may not come back right there's everyone's had to write up we've lost this right of passage when people turn 16 today you
know what we do for them uh buy my car you buy them a car you might have a sweet 16 party yeah there's no effort there's no right of passage there's no leave across this chasm and now you know what you're capable of there's none of that anymore so that's why i created the barbarian is i wanted something like that and i remember the first day i did it it's um 70 pound kettlebells in each hand it's 70 pounds in a backpack it's 120 pounds on top of a sled 20 pound ankle weights and you go one mile you go one mile and i remember i left the house like this and i remember it scared the [ __ ] out of me because i didn't know if i could complete it and i i know you and i can talk about this like hey you could just put the weights down you could come back not in my mind in my mind i had to go through the whole circle i had to complete the one mile and it scared the [ __ ] out of me and it took me several hours to complete and i came back and i said oh that's it that's the rite of passage i'm going to bring this forward and i'm going to share this with my friends and i've shared this with my friends some people can do it quickly some people take six or eight hours a lot of people won't be able to complete it period but that's what the barbarian is and and so this is a rite of passage you know that that anyone can do today you made your son do it i made my son do it uh when he turned 15 we had him do the barbarian and then we took him i took him on a sacred hunt um but i like how you said against liver queen's wishes because nobody thought he could do it i mean he's uh he's grown up uh tall and and he's not a real muscular guy yet he's adding muscle i mean he's added a lot of muscle recently but everyone just thought oh first of all he can't do it secondly if he attempts to do it he's gonna get hurt his own crossfit coach said he doesn't need to do this i remember at dinner she she said the same thing oh this you know this is dangerous and i just i put the [ __ ] hammer down i said there's no way anyone's talking us out of he's doing it he's gonna train for it and when he does it he's going to show all you guys what you thought was
impossible as possible and he's going to know what he's capable of this is his rite of passage don't take that from him what if he had failed there there's no i i don't i don't so this is what i believe he gets halfway he falls over he says dad i don't want to do this i want to go back he knows that's not an option what i told him before starting is i don't care how many days it takes you if you need to fall down on the side of the road if you sprained your ankle if you've broken something you're going to take a rest on the side of the road i'll bring your [ __ ] blanket if i need to bring you a blanket you're going to sleep here until until you go out you complete this you come back you're changed forever and it's the hardest thing people to do there's a point in time where it's like your soul leaves your body it's the hardest thing you've done physically you have nothing physical left in you and so now something else takes over and has to move through the rest of that rite of passage and and when you complete that when you do that you're changed it's the would you say to people that say that sounds like toxic parenting that's that's too much that's you know yeah you know i've heard this toxic masculinity right i'm like you know what there's nothing toxic about masculinity number one number two we live in a society today that's a soft we have a soft manicured man problem right we need to do more hard [ __ ] like this and and i i put this hard thing in front of my boy right and and i was going to make sure that he got it done liverpool i remember when he took off uh liver queen says i'm gonna go check on him i said no [ __ ] way you're gonna check on him because i know if she made eye contact with him in that moment of suffer you know she would let him know hey i'm here to protect you i wanna i'll bring you in and if he can feel that for a second you know what that does you know to the being and so i said there's no way you can check his brother can drive the ranger way out you know front to make sure he's not passed out or something but you're not going to check on him so you know you know what i would say today is we've
got a soft manicured man problem where a lot of men today hate the person that they've become and we got to do something we got to move men along this continuum so that they know hard times so that they know what they're capable of so that they can believe in themselves so yeah every once in a while somebody tells me something like that i'm like you know we've lost this kind of value you know our own forefathers were offered more value in perpetuity than we do today right had more strength courage mastery and honor than we do today we got to take that back you know and and people like oh you know what where's the scientific proof sometimes i hear that i'm like you know if you just look at these statistics look at the statistics and i don't i don't know if we talked about this earlier but 80 of people are struggling living paycheck to paycheck we have 70 percent that are overweight 50 on prescription medication we have 20 percent that can't have babies right that want to be healthy enough to be fertile enough to propagate our species and they can't have kids and one uh forty percent have cancer will get killed we we got some major major stuff going on today and so this isn't the silver bullet to it but this is part of it you know is getting out there and and knowing what this true strength feels like again this isn't just about physical strength you come back and you'll know physical strength but again the real strength is holy [ __ ] i did this thing it took active suffering and struggling and discipline and i practiced this thing and look at what i'm capable of and now i'm capable of doing this in a business in a relationship you're capable of doing pointing this process at anything so that you can take extreme ownership and create the life that you want to live in and those statistics that i talk talk about start to fall away i agree with all of that um i think you know when i said your businesses are doing really well i mean really really well i read online little birdie told me that you're making over 100 million dollars a year from your businesses true or false true true that's that's a pretty staggering staggering accomplishment um what role does money
play in your life now like when you think about the relationship with money obviously this is money isn't a thing that is ancestorial i mean you could you could make i guess through lines to status in tribes i guess because money in our society is is often associated with status or status that's what the american pronunciation is but what role does money play in your ancestral being if i've even said that correctly not much i mean i have liver king ranch we have plenty of acreage we have all of our food out there um you know we're here in the uk we we decided a couple days ago hey let's go to the uk so easy to get on the plane to go to the uk to check out a badass fight to build a podcast with you today um so i i would say that um money just amplifies more of what you are right and i don't know who coined this who who first said it but if you're an [ __ ] before you had money now you get money you're more of an [ __ ] right if if you're a generous person you know and you get you it amplifies your ability to be generous um every once in a while we go wakeboarding or i'll give you this example when i was growing up i snowboarded a lot when i was in college i'd take off snowboarding after college i would take off snowboarding and i went by myself all the time but immediately i would seek out somebody to bond with to go snowboarding with and so i was always you know hanging out with people and uh and that's what made it special right um i talked to my friend paul saladin i'm like hey imagine going wake surfing by yourself you just got like a driver out here you're wake surfing back here nobody's back here chasing for you you know it's not about our ability to get it's about our ability to give and to share and have these altruistic goals personally and professionally you know um the the role that it's played now in in our personal lives um you know people a lot of people say hey you know you can do all these things because you have money you know and it's like if you look at actually the amount of money that we spend to to have liver
king ranch you know it's self-sufficient you know in fact we make money from selling meat from from leverkey ranch um and so you know i don't know if that answers your question but i would say um it hasn't really changed a whole lot other than creating a vehicle to be able to go and to deepen the experiences and say hey let's go to the abu dhabi fight let's go to the uk fight let's go do those things as a family and let's go on some adventures one thing you say has changed things for you is liver queen barbara she goes by liver queen because she introduced i met her elearn and she introduced herself as liver queen so um how did that change you meeting her so i've said this before but i believe because of the rights of passage we've talked about i figured out how to be a man right i figured out how to be strong and courageous and and uh develop mastery level skills and be honorable to uh an honor system of other men and accountability with other men so i think i had figured that out i was pretty good at that but i wasn't really a good man and so when i met her i met her snowboarding i met her snowboarding she was already on the mountain she uh was strapping into her snowboard getting ready to take off i'm coming off a chair lift i'm with at the time my best friend jeff parchman and i said hey man this is his first time snowboarding i said hey i got to go i see a girl i'm going to go and see if if i can talk with her i ended up talking with her and and said hey i caught her down at the next lift line and i said hey i know this mount pretty well can i show you around and she said yeah and i tell my kids this all the time like this is why we have to get good at interacting with people right this stuff doesn't happen over an app or a text message right we got to interact with people we got to feel that chemistry and that electricity and it may take you going up to 100 or a thousand individuals to find your soulmate but i found my soulmate and i knew immediately and she knew immediately and we moved a million miles an hour and and i knew immediately that
if i didn't rise to the occasion that she would see right through me and i knew i could become anything i'd done enough things in my life to where i know i have the discipline and i immediately knew from from a character ethics standpoint i had to be better and she would see right through me if i wasn't and i made a decision i'm going to be better now for the rest of my life i'm going to be better so she really challenged me to do that and uh and so you know for that i would say the there's a couple little examples like some white lies you know that i would tell here and there and she and i remember she she and she caught me she's like hey that that's a white lie i was like yeah this is a white lie you know how many like people do white lies right i grew up with white lies you know and uh she goes no like not a single white lie ever again and this is not easy and maybe this is why i come off as a dick sometimes because i tried to not sugarcoat things um and and so there's so many little things like that you know uh generosity you know what was a big thing and i believe that that we became so generous at one point that it was to our detriment uh this was through that ten-year stint of of us failing in business and other people were doing pretty well but we weren't doing very well and i was like you know what we got to take that back but i would say more than anything um you know she she's shown me what it's like to be a family man and i grew up having tv dinners you know uh mom might put some food out and just you help yourself to it you know as soon as i met her it's like we sit down every day oh my god we sit down every day and then with the kids we sit down every single day from from the beginning you know and then we go and we have dinner with her parents once a week and everyone sits around the and this is the staple every single day yeah so she's really taught me how to be a family man and there's a lot of incredible qualities that i i would attribute to her you referred to her as your soul mate which is a beautiful thing to say um in my mind the question became and this is something it came into my mind
because it's something that i've been trying to understand from studying our sort of prehistoric foundations is is monogamy part of the ancestral way of living so you get various responses when i visit with primitive culture tribes half or monogamous half are not and so i don't know how far back you'd have to go how many different tribes you'd have to study um this is my way you know i think that it confers parental investment advantages i think it confers our ability to pass on wisdom you know and and so i i do believe that there's some truth to that but again like to me it's like um what i talk a lot about this is crazy a lot of i get a lot of young kids saying how do i get a queen how do i get a queen i'm like oh my god you're asking me for advice on how to get um and so i started thinking about how do i serve these people right and so what i share back is you attract your complimentary opposite and if you really want to be with a 10 you got to become a 10. right if you want to be with a queen you got to become a king you got to invest in yourself you got to put yourself in the gym you got to express your highest most dominant form physically socially emotionally mentally spiritually you can do that holistically together something happened in society today where somebody said you can put your best foot forward to meet somebody and then you guys meet each other and then you're comfortable then you gain 20 pounds you lose 20 pounds for the wedding you take your pictures and then you gain another five pounds a year in perpetuity you wake up to somebody you barely recognize right you wake up to that person you love that person sure but do you lost for that person do you want to have sex with that person do you have that kind of fire that kind of intensity that kind of passion for that person right i believe if you do you invest it i say you owe it to your
[ __ ] self yield to her too to keep what you deem as attractive and sexy in your marriage you got to express your highest most dominant physical form she'll do the same her highest most dominant beautiful form right um and then polygamy means nothing right that's because imagine the ability to wake up with your soulmate that you connect with at the deepest level in all aspects and you think there's nothing more beautiful physically then that physical attraction just grows more over time so that's what i believe about that um i i wouldn't have it any other way if i were to ask her liver queen if i said what does he need to work on wow well this this is the thing you know when you are with your complimentary opposite it's and we've been together we just celebrated our 18th anniversary and um i i do this thing here's what liver king's having for dinner today every day i record my dinners and by the way someone should tune in to the stories because uh if you're confused about how to i show it every single day on my stories um one day i'm looking for this protein that i have it's called the whole beast it's gonna be called the whole feast protein and it has all these organs in it liver heart pancreas bleeding blood anyways i'm looking for this bag the whole feast and we're getting ready to tape and and i get i said where the [ __ ] is the bag and there's a few people around and and and she brings me a bag and i kind of yelled a little bit hey don't waste my time and uh and she whispers in my ear it was in your office it was in your office you know and she said it wrote so nice to me and uh and so she so here's here's the thing um 10 years ago she would have let me have it don't you [ __ ] talk to me that way don't you do you know how embarrassing that it and and now the way that she handles herself in fact i i look like a fool i make myself look like a fool you know i make myself look like an ass and the way that she handles it was such class you know i
think what she might say is um and actually the kids told me this today i don't have a lot of patience i don't have a lot of patience i feel like at some point one day we were we were doing mushrooms we're on the top of this hill and she said to me when when when did you become a dick when you think you became a dick and i was like you know what when i ran out of time when i started to run out of time you know i used to write down some things in my journal too you know and i stopped when i ran out of time i stopped being extra nice to people saying these extra when i ran out of time like i feel like i became more honest more primal more authentic you know when when we have to go out and achieve so i think she might say i should have more grace i should have more patience um that would probably uh and do you agree with her i don't know i don't know i don't know i i [ __ ] you're going to keep looking at me okay you know here's the thing i think that if anybody's the same person you know in three months or a year we're catastrophic failures right like we got to continue to grow and progress in everything that we do um my social my relationship with her i spend 10 hours with her every saturday it's part of our system we do this together every saturday and then the things that we unpack the things that we do together over that saturday we get to integrate that over the next six days until we do it again so yeah i think if i really think about it i i i could do better i think i think i could do as well and that's really why i was pressing on that point because i was trying to learn something because i think i've done the same thing where i've just i've my lack of time has allowed me to i think self-justify sometimes cutting corners on some of the the the things that i know are the right thing to do so you're right like i should never really i think
as a man let my manners be um sacrificed in the name of like time efficiency and if i were to write down the values that i'd want my children to have i'd write that for them so when we talked about learning through vicariously through observation and how we behave being the best way to teach our kids of course i need to do that myself that's eye opening um just just yesterday i saw striker lose his patience like that and i'm like hey man strike your son yeah yeah i said hey man what you know when you lose your patience like that you know you're not thinking clearly right you know that you're not going to make the right like you know i'm sure he got it from me i'm sure he got it from me so i do need to do better i need to i think that you really just opened my eyes um because what i want to show the kids what i want to show them i'm going to do better what do you teach your kids about emotion you know one of the conversations that's really popular at the moment because of some of those statistics around male suicide is that men aren't speaking enough about how they're feeling so you have these you know the single biggest killer of men i believe under the age of 40 in this country is themselves killing themselves and i've sat here with multiple people that have talked about you know their best friend killed themselves out of the blue never said anything um and a lot of the the experts in this space point to the fact that men haven't learned how to express their emotions as being some of not all but some of the reason for that yeah you know i think that what i try and teach them is through modeling um you know i never had i didn't have a dad growing up and i never had a dad tell me i love you i never had a dad you know affirm me the same kind of way so part of me is like you know what i wish i had that i do and so i tell my kids you know every night before they go to bed we give each
other hugs i tell them how much i love them it's not just an exercise it's i need to feel your [ __ ] heart man you're gonna give me a big hug i'm gonna feel that and and i'm gonna tell you i love you i want you to feel i want you to really know that i love you um i don't know how much i've i've really taught them vocally you know conceptually about emotions um they get to see me and liver queen argue you know about things we try not to hide any of that stuff from them they get to see us make up you know they get to see the affection that we have for one another so i think you know earlier when i said i think what we do is far more important than what we say i i hope that that's happening but um i know so many friends whose dad never told them that they love them and they and they can't say it to another guy and you know and and i'll hug one of my friends you know this happened just the other day and i tell them hey man i love you and i do and usually they'll say it back but it's so hard you know or i'm like wow you know i don't know if i believe you the way that you said it was almost like you had to say it back um i want my kids you know like when that primal authentic true version of you comes out you know to be able to share it back if you do and if you don't hey man i don't love you back let's talk about that so what about crying what about it have they ever seen you cry they see me cry oh god don't make me do this again when i talk about rad you know when i talk about him going through pandas you know if if this comes up um this is the thing for me you know it's uh that brings me to my [ __ ] knees you know when uh when i do barbarian that's uh when everything else leaves me you know if i need the power that's what i think about i think i would rather do barbarian every single day of my life than have rad live another day like that so i get choked up you know when i talk about that because it's uh it's just i
feel it i feel how desperate you know i was i feel how horrifically he was hurting uh so uh they i think they see me get choked up but i would say yeah probably one other time i can't remember what what it was about um but uh i don't cry a lot but i forgot it's really um it's really interesting speaking to you for so many reasons i mean you know so many of the things that you say are on one hand they're you know some people might consider them to be controversial but they're so they're almost impossible to disagree with and that's an interesting place to find yourself and i think your message is incredibly you know the message about living more human is incredibly important in society right now we have a closing tradition on this podcast where the last guest leaves a question for the next guest and i'm going to i wouldn't [ __ ] you because i know you'd correct me if i did i never see the questions so i i enjoy seeing the question with you so the question is um hmm i love this one tell me something you have never told anyone before there's something that comes to mind but i i have told my family this that's okay so part of the reason why i never wanted to publicly come out as the liver king is because i've been completely terrified of public speaking just um in fact i don't know if i've ever told my my family uh i've shared liver queen knows that but i mean to the point where it's completely crippling like words don't come out and um and everybody thinks oh there's no way because you're so gregarious and you know you can talk with and i've led teams and i'll get but like you know it starts with one person in my company and then it's two and you know what i've gotten to know you guys around the table so well and then there's this assumption like oh hey no problem like you got this engagement go do this and
i've tried and words don't come out you know there's maybe this is the anxiety but the anxiety is so extreme it's so crippling that words actually don't come out and i don't know what it is that i'm you know particularly scared of you know when it comes to that um i i said i would never do a podcast i would never do a podcast like i said i didn't want to go on social media now we have the opportunity to make a tv show which is exciting um but again it's like i know what my job is and my job is to take this message mainstream because kids like my kids deserve a better shot at life there's this kid saul that ran across the brooklyn bridge when i was doing barbarian he goes hey liver king liver king it's so i'm the kid that dm's you i lost 60 pounds because of you i stopped drinking alcohol i got the confidence to reconnect with life there's so many stories why i do this it's like this message has to get out i don't even know how the [ __ ] i did it you know it's like uh winston churchill says you know i'm sure this is wrong but if if you had the danger head-on you cut the consequence in half it's like holy [ __ ] you know what maybe that's true maybe we should do it and um and then logan paul invited me on the pulse and i was like oh my god um nobody knew that i didn't sleep for the longest time leading up to that because i didn't want to tell anybody how terrified i was of this i knew i had to do it if i'm going to be successful getting this message out i knew that i had to do it um but i didn't dare tell my kids i didn't tell my wife i told nobody you know i i took that [ __ ] those waking hours of the night thinking about this again i i've tried to contemplate what is it that i'm so terrified of what and all i could come back with is i've tried this and it didn't work words don't come out the words don't actually come out of my mouth i mean it's so crippling the heart's going a million miles an hour i can't breathe the words just don't come out and so i kept thinking is that going to happen again why didn't you tell liver
queen leading up to that logan paul podcast one of the biggest podcasts in the world you're having sleepless nights you've got you know doubts and certainties worries why don't you tell anybody i i wanted all of that i i i would say i wanted all of it um i almost feel like maybe i would have made it true i i almost feel like i would have manifested it i also feel like i would have cried sharing it and it would have been like i would have seen back in her eyes hey you don't have to do this why are you doing this you don't have to do this you know i knew that i did have to do it uh i know that i have to do it you know um having this opportunity the truth is uh i told you earlier hell yeah the first thing was like not not again during this podcast yeah yeah um it's never easy um just the other it was a week ago and we had a pfl fight and the owner of the pfl said hey we're going to put you on espn live and i say yeah you know that's my knee-jerk reaction i tell my kids regret what you do not what you don't do you'd rather regret what you do so take massive action do it course correct figure that [ __ ] out and while i've been on a couple of podcasts um it has gotten a little bit easier i've never been on live tv before and the guy next to me is trying to tell me what to say i can't [ __ ] process anything you know i can't believe i'm about to do this i don't know what to say i can't get two words out you know and and once again it's like you know what nobody knows who i am that's what i tell myself is nobody knows who i am nobody knows this message i'm not competing with anybody like what i'm trying to do is get this message out and i might [ __ ] up the whole thing i'm already kind of thinking how did i do today i'll give myself an f i give myself a solid f on how i did today but you know how much better it is to give myself an f than to not show up at all you know again i tell my kids
this all the time you'd rather look like an [ __ ] rather look like an idiot rather look stupid then look like a [ __ ] you got to show up to do your job so you know i i think that if i told her i think she would have looked me back in the eye she would have seen how crippling that fear was and that i wasn't sleeping and how it's tearing me up and how one thing might lead to another and now i'm going to be doing a podcast a week and i can't sleep and i i can't move forward in life the truth is you know after we did it i thought oh my god i did it i can't believe i did it and then i did share with the kids um i did share with dennis you guys know how hard this has been it wasn't right afterwards it was after some time do you know how hard how how i thought this thing was impossible to do but i signed up for it and i did it and there's going to be so many opportunities so many things like this in your life that you're going to think are impossible to do but i want you to regret what you attempt to do as opposed to not doing it at all and and i see them now when when they go to talk to girls i see that same crippling i don't know if it's genetic i don't know if they i i think they got it from me i don't know but it's it's so i can see the heart they're getting nervous the heart's going a million miles in and it's almost so hard and and but they're getting the reps in and i think it's getting a little bit easier um what's your brain telling you what is because you know fears fear is the consequence of a story we're telling ourselves about usually about the worst possible outcome about what will happen if and then based on our own experiences our own childhood the consequence that we're creating can be so unbelievably crippling or it can be let's do this and so you know when i think about
public speaking the the usual fear people create in their head is like if it all goes wrong then i'll be rejected socially from the crowd and i when i was i was trying to piece together why that might be and i go back to this idea of rejection i actually did a lot of reading from this um professor about the idea of rejection and where it comes from and he said i think i'm going to say his name's professor john gottman but i think i've got that wrong um he said that the reason why rejection hurts so much is because if you go back 10 000 years being rejected from the tribe actually meant death it actually meant death because you you wouldn't be able to survive your brain physiologically physiologically falls into this state they call self-preservation where you become really selfish just your life expectancy lowers if you were kicked out of the tribe and then you basically go into the survival mode because rejection used to mean death it doesn't these days like going up to that girl you're you know if your son goes up to that girl the reason he feels all of that is because you know deep within us we were programmed to stay within the tribe yeah and that's the moment where he's just fearing rejection so yeah and i think i reflect on your early years where you were socially rejected i was socially rejected oh absolutely i was and and i remember meeting a group of guys that took me in and i was probably 15 16. i was the first time anybody really took me in and we would practice you know hey you go talk to those girls and sometimes we'd go talk to them all together which was easier but never went well because i think it was intimidating and and so it was less intimidating for the girls if one guy approached and um you know the first several times i did it and i pretended to say something and i came back and i was like yeah this is what happened but nothing came out you know and then eventually something did come out you know after maybe 20 30 times and
then it's 100 times and and then i met my wife you know no problem and running towards it um i knew that the same thing would happen doing this and um and and i'm sure it is the the fear of rejection um i i was rejected for a long [ __ ] time [Laughter] am you know i don't i don't need to go through that's what i thought i'm like do i need to go through this [ __ ] again like i got a pretty good life i love my family you know um i i feel like i live a grand life in all aspects of my life i'm like do i really need to do this um but i knew that if we're going to take this message mainstream right because that this goal we got to fight this fight so that we can help other people and i'm like okay i'm i'm going to put myself in front of the camera we're gonna see what happens and uh i think i think we're doing it i know i'm doing a decent job i think that is an understatement um i think you're doing a superb job and i definitely would give you an a star on on today as well and i generally mean that i wouldn't [ __ ] you it's one of my been one of my favorite conversations for so many reasons but you are an outstanding talker you're you know what your ability to recite ideas is way better than mine and i have a podcast where that's literally what i do and i mean that's way better than mine and your delivery the emotion the passion all of it is captivating and your story the story that lies underneath all of that presentation is a very very important one so that is you know hearing that you struggle with that is quite frankly shocking it's it blows my mind because um on the surface you're the antithesis of that on the surface you are the some of one of the best guests i've ever had in terms of everything that matters to deliver a good story so thank you for that thank you for coming here you know i didn't realize that there was a resistance to psychological resistance to even doing this so that that makes me even more honored that you you push past that to be here and thank you for what has been a truly eye-opening
conversation um amazing you're welcome thank you it was great to meet you i always end the same way if it's okay i want to go ahead and say it right now you're going to make me eat liver i was like [ __ ] terrified we did we did bring some liver we did because ev anywhere i go it's like it's my favorite thing you know is liver and it's okay best thing i know to give to share well we're actually out of time would you share a piece 100 go ahead oh they're they're actually bringing out the liver okay okay i don't have to kill the animal that's fine this is great thank you kimberly thank you kimberly so much thank you so much kimberly for this i'm going to take a piece and then i'm going to throw that piece to you what is this raw liver this is raw liver we're going to hold it up for cheers cheers down the hatch my man this makes you a primal it's actually good i'm so glad you said that because a lot of people are so apprehensive about it this is fresh aftertaste there's a little bit of an aftertaste yeah you're right oh aftertaste is strong okay but no it's good we shared some liver you're officially a primal you know when you do online things you know you're a full sin primal how long have i got to wait for the muscles you know what you'll be amazed i've heard you talk about this you know like the things you're doing how you're tracking 81 of the time you're working out and this and that um when you start adopting more of these nine incestual tenants you'd be amazed at how effortless it is to maintain the body composition that you want i get it you know like i said i know i work out a lot but i always worked out a lot and when i started doing these things the deeper that i got into it the the much more favorable my body compensation my strength my recovery got and so as you go further down you know these nine ancestral tenants you know the basis of them all right you do them better and you're gonna be like you know
what i mean i maintain a six-pack with a lot less effort and you're gonna become such a true believer i believe that you're gonna help me spread the message as well i can't wait and i will thank you so much you're welcome everything out quick one as you might know crafted one of the sponsors of this podcast and crafted are a jewelry brand and they make really meaningful pieces of jewellery the really wonderful thing about crafted jewelry is it's super affordable it looks amazing the pieces hold tremendous meaning and they are really well made i think i've worn this piece for almost a year it hasn't broken hasn't changed colour because it's really really good quality and it costs roughly 50 quid people will be surprised when they hear that they'll probably assume that all of my jewellery is like solid gold and cost thousands and thousands of pounds but what's the point when you can achieve the exact same effect from a piece of jewelry that's high quality and costs 50 quid that's why i buy crafted my girlfriend came upstairs yesterday when i was having a shower and she said to me that she tried the heel protein shake which lives on my fridge over there and she said it's amazing low calories you get your 20 odd grams of protein you get your 26 vitamins and minerals and it's nutritionally complete in the protein space there's lots of things but it's hard to find something that is nice especially when consumed just with water and that is nutritionally complete and that has about 100 calories in total while also giving you 20 grams of protein if you haven't tried the cured protein product do give it a try the salted caramel one if you put some ice cubes in it and you put it in a blender and you try it is as good as pretty much any milkshake on the market just mixed with water it's been a game changer for me because i'm trying to drop my calorie intake and i'm trying to be a little bit more healthy with my diet so this is where heel fits in my life thank you hill for making a product that i actually like the salted caramel is my favorite i've got the banana one here which is the one my girlfriend likes but for me salted caramel is the one
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