Video URL: https://www.youtube.com/watch?v=6ZA9pCkc7Qk
could you do me a quick favor if you're listening to this please hit the follow or subscribe button it helps more than you know and we invite subscribers in every month to watch the show in person i think society goes success is get this job get married get a house what does that do to you it just really makes your life feel small the founder of kloss boss monthly fitness program a billion dollar founder wild scanacchio when i would watch my parents not really fit in it sort of made me realize maybe i don't fit in and then be told i smelled or i didn't belong somewhere everyone wanted to box me into something and i just refused to be boxed we spent half a million dollars building a product that didn't work was i exhausted yes was i lonely yeah i missed family things i missed weddings i i was just not around i have learned at this point like time means more to me than money i want to make sure my priorities are more reflective of the human i want to be in my life if you go towards purpose i guarantee your life will be more fulfilling do you believe that everybody has a purpose beyond the nine to five i do how do you find it so first of all so without further ado i'm stephen bartlett and this is the diary of a ceo usa edition i hope nobody's listening but if you are then please keep this to yourself [Music] when i read someone's story one of the first questions i try and answer when i'm reading through that especially the early years is i'm trying to identify what it is that made them either an anomaly or hungry i have a kind of a thesis that much of people's drive and their ambition especially the people that i sit here with comes from kind of some kind of pain or trauma or early experience that molded them so my question to you is what made you hungry you know when i was younger i got to taste something that was so magical which was dance and it was this place in my life that it wasn't about the physicality of actually dancing it was the ability to make other people feel
through something that i did and to be able to realize that as a human being you can have that type of influence power connection to other people and to feel that when you are four or five years old was just this magical experience for me that honestly nothing else in my life could compare to it and once i uncovered that i always wanted to feel that in anything i did and i strived in all the work i did and all of you know the different careers i've had in my life and the different you know art i've done i've strived always to go back to that intention of how do i give to others and make them feel something in their life and that's really been this anchor for me and its purpose at the end of the day and that started at five years old yeah when i was really young with a don't set a wedding yeah it was just a random dance performance that for some reason i started dancing and everyone started watching me and i it wasn't anything that was a structured performance by any means it was very much just this organic thing that came out of me and i really just loved it and i realized actually in a deeper way that the other part of the hunger came from when i danced and felt that feeling i felt like the most authentic version of me and i realized that i was in so many settings where i didn't always feel like i could be me whether that was you know being an indian girl in the middle of a town where no one looked like me or sometimes being with my indian community but being in a town that where i was a cheerleader and i didn't fit in there i realized that so many parts of me never felt whole and i was always showing up with one little strand of me one little strand of me there here and i felt when i performed and danced especially indian dance i felt like the most whole version of who i was the resistance you felt and the struggle you felt of bit trying to i guess conform to two different communities at the same time so tell me
about trying to be an american in in a town where there's you know 300 people at your school and you're the only people of indian heritage how is that i think one of the most interesting parts of it is so much of this comes from the parents not really from the kids and when i would watch my parents not really fit in it sort of made me realize maybe i don't fit in it was sort of this interesting way to look at my parents and know that they felt uncomfortable and then look at myself and be in different settings and realize wait i don't look like everyone else and then be told i smelled or my food smelled or i didn't belong somewhere because my hair color was different was just a very interesting place to be kids said that she yeah i remember like i mean i talk about it in my book but there were some some really harsh moments you know and when you're young you're you're impressionable right things can scar you for a very long time and i think for me the the goodness was that i did have this place of dance that made me feel grounded and made me feel whole because if i didn't have that i think the trauma that i was probably going through by not fitting in would have just burned a hole so deep in me that i'm not sure how i would have been able to recover but i had this light right and i think that's you know going back to what you were asking it was the light that i saw that there is something beautiful out there for me to go and do for the world if i can just hang on to it and fight for it and it was a fight for me to even hang on to whatever my identity was right when we talk about our identities and in all these labels which i really don't love like whether it's indian american ceo whatever all these labels are it was really just i think my whole journey in my life was a fight to be myself in any setting and not have people tell me what to do right i think we all struggle with that in our whole lives and probably why i had to be a ceo because i don't like anyone telling me what to do but it really stemmed because i think throughout my life everyone wanted to box me into something
and i just refused to be boxed did your parents want to box you into something of course i mean my parents you know they sacrificed everything to come to america they obviously wanted my sister and i to have successful careers which you know amounted to a few different industries like be a doctor a lawyer engineer or you know and then the other part of it was get married you know obviously at like a normal age where you could cook for your family and be a good wife right these were sort of the these were the expectations that were set in my life and i think that's really the hardest part is when you are constantly brought in your life in saying that you need to live by the expectations of others you end up either rebelling or you conform and i always wanted to make my parents proud so i knew i did what i felt was at the core part of the value so for example if it was getting education i thought that was important too i wasn't going to sit there and rebel from getting education but there came a point in my career trajectory where i had to say okay like i have checked every box in this now i have to do it my way with the way i really want to feel and not conform and rebel and i think that's really the whole formula of people knowing when to rebel and when to conform you referenced that um you were looking for a different feeling after checking those boxes what was the feeling you had when you were doing that job i had trained myself my entire life to do well when people told me to hit this mark in my life right and that's like in a way that's like how i developed the skills in my life to to always propel myself and execute and make sure that um i was able to you know be responsible and move forward in everything i did but i felt no deep fire or passion or love towards it right i wasn't jumping out of my bed to go to my office to go and work for my clients right i was doing what i had to because you know i knew it was
once again expected of me when you you must have friends that are living a life that is expected of them and you can start to see as the the years go on the consequence of living a life that is expected of you absolutely what would you say to those people and what lessons have you learned about living a life expected of you i mean that's not the way to have a fulfilled life you can have a life and you can probably check all the boxes and make your people proud in your life but you're going to be on the other side of it and feel empty and that feeling of emptiness is the worst feeling anyone can ever have and i think people come to it at different points in their life they either come to it when they're 20 or they come to it when they're 50. and that's because they haven't done the work to actually ask themselves what are the expectations you want for your own life and that's the problem i think we're never taught that right no one's ever asked us what we want for our own lives and i think society goes and tells us okay success is get this job successes get married get a house have kids you know and especially for women it's even i think even a bit more of a closed road and that what does that do to you it just really it makes your life feel small right because it makes you feel like you can't get past it to go and live for your dreams and ultimately you know i've been there in my life where i have felt like the road has closed in and it's left me feeling hopeless and that's the worst place in the world to be is feeling hopeless the best thing you could do is feel like you can go and do anything change the world and i think the more you taste it the more you want more of it in your life at that phase in your life were you battling somewhat with your north star that light you referenced earlier which was dancing but also you're i guess you're nine to five yeah and what tell me about that battle in how
dance ultimately ended up winning i remember always having this bounce in my step like i would walk to work in the middle of new york city choreographing in my head listening to the song i was performing like i in a weird way was like embodying this life that of what i wanted to be and then i would get to the office and i would do my work and you know once again like i i love the steve martin quote be so good they can't ignore you like whatever work i do in my life i will do 150 if i say yes but i knew that something was wrong i never i didn't want to live like that i didn't want to feel like i was hiding so much of who i was and as my 95 which by the way in consulting isn't a nine to five you work like 80 hours a week i mean that was my life and i as i realized that if i wanted to commit to that career path that that 80 was probably going to go to 90 it was going to go to 100 was going to be traveling and i was going to have to say no more and more to the thing i loved i just realized i wasn't willing to make that trade-off and i think that's sometimes the hardest thing people have to think about is what are you sacrificing what's the trade-off in your life that you're making and i just wasn't willing to make it at that point and i i had done so much in my life at that point where um i felt like i had achieved according to everyone else enough to start taking a little bit of a path to being rebellious right and i think that's really when i started to do a lot of work to say what can i do to bring all parts of me to the table when you make that decision to leave bain and company yeah the managing management consultant firm in new york was there like a series of catalystic sort of moments or pivotal moments near the end of your time there that made you think i [ __ ] this you know like i i read about a meeting you had yeah yeah so it's literally the opening um of my book but you know a few a few things happen i would say so first of all most people stay in consulting like at this this job for
about three years then you go off to business school it's sort of the usual route people take so i was in my third year there and a few people can kind of stay on and just continue there i really wasn't interested in going to business school at the time i wanted to live i wanted to like be in new york city and feel the energy of it and so my third in my third year i had a performance at um in the middle of times square for the for this big uh unveiling of ushuayarai's madame tussauds statue which was an important thing and australia rai is one of my icons especially as a dancer she's a huge bollywood actress and the week before a client meeting gets scheduled at the same time as my performance and i'm you know my clients are big clients these aren't these are fortune 500 companies these aren't small clients by any means and and we're meeting like the ceos you know cfos of the company and um i remember talking to my boss saying hey you know what i really want to go to the performance i'm not like a big part of this meeting is it okay if i miss it and we talked about it really briefly it wasn't a big deal i didn't feel bad about it i went to the performance it went well a few months later we're sitting down talking about you know review and she's like giving me feedback and she says this thing to me which just triggered me and it was is this the job you really want like i don't think that you want to be a consultant and i took that in my heart as oh my gosh she doesn't think i'm good enough right and i just kind of went through how throughout my life i've been taught to be type a everyone tell me i've done a good job and so my initial reaction to her saying that to me was i'm going to prove to you how good i am right that's like the natural type a reaction is to say no what do you mean like i love this job i really want to be here and the more i started thinking about that the more i realized she was right i didn't want to be there it was not the life i wanted it was not the career i wanted and that's when i decided to start looking at other jobs that
would give me a bit more of the flexibility i wanted in my day to day but still pay the bills and that's when you move over to mtv i went to warner music right now we warner right okay and there's this really interesting balance that i see in you like which clearly shifts in your life where you you feel like you're a um and correct me where i'm wrong here but you're quite a good like conformist in terms of expectation and then slowly rebellion starts to creep in and it was just just had me thinking about like the probably if there is a right balance of conformity and rebellion in our life because conformity makes sense you know in some regards you can't just be a total robot right we'd all be living out in the desert or something right but just the interesting balance i see in people like you that i meet of i mean a lot of them start as kind of conformist or a little bit more people-pleasing especially first-generation immigrant families right and then that fails them yeah in terms of fulfillment happiness mental health and then that's where the rebellion starts to i think that's the key it's it's rebelling for the right reason if that makes sense i always believe that i was rebelling for purpose right right and if you're rebelling for purpose i think it's exactly yeah it's justifiable right dance wasn't something that was just okay pile go and do this because it's a hobby like it it was this place for me to bring together so much of my trauma actually from when i was younger it was this place for me and and you know my dance company was this indian american dance experience and it was about me bringing together the pile who got made fun of with the pile who danced at her indian festivals and bringing all of me together to say when the world doesn't want to accept the different parts of who i am i'm going to show you what it can look like right like that's really a big part of what i've realized in my journey is when people have told me parts don't fit together i find a way to put them
together and show you even a more beautiful experience right and i i believe even class pass was really the epitome of that too in my life is bringing parts of me together that i would never have been able to bring together in any other way and you know i think so much of when we're rebelling it's about fighting for something i wasn't i wasn't trying to rebel i was fighting for my passion i was fighting for my purpose and i mean isn't that what life should be about is fighting for something like that amen when you leave bain and company though is there a part of you because that expectation is it's never really yeah they really fully shake it right is there a part of you that whispers in your ear and goes you failed oh i mean what was hard was all my colleagues right that at that point who had gone to harvard gone to stanford you know i was comparing myself to them and i felt like i was taking a step back compared to what they were doing but one of the other important things i learned during this time and i think this is an important part and for all of us at any phase especially when we're going through these transitional times is i also embraced a new community right so i obviously didn't just define myself by my bain and mit friends i had this huge artistic dance community that was sort of like growing this indian american community that was sort of coming around me and that made me feel whole in a different way so instead of constantly being around people i felt less than i went and found a community i belonged in even though it wasn't the one that i would have you know naturally feel felt inclined to go to and i think that's another important thing especially when we're exploring these decisions and identities it's you know back to the light thing it's sometimes it's not the people we think are going to give us the light who give us the light so find that new community that makes you shine it's such an appreciated point of resistance for people that are
trying to make an adjustment in their life i hear it so much people say i want to levex situation but i'm scared of losing the community that comes with that situation that could be a city it could be a job it could be a partner sometimes your lives become so intertwined that you think well if i lose this partner if i lose this job or whatever then i'm going to lose all of these people and that really keeps people trapped i agree with that that's right that's a really good point yeah i mean and you can find new communities you know and i think you have to remember that the people you surround yourself with are your choice yeah right and i've had different communities show up for me at different times in my life right for me it was the different communities that made me the entrepreneur i was it was my business community that helped me build class bus but it was also this girl who was going to ballet classes every single day with my with my dancer friends who also was thinking about the classes that they people need to take in their life and it was that unique combination of my traits combined with the different experiences i was having that enabled me to build what i did ultimately you talk about so you managed to get a now a job you consider to be more of a nine to five where you've got time in the evenings to dance and you end up setting up your own sort of dance company um how did you get to from there to that pivotal trip to san francisco that introduced you to the world of tech yeah so in those two years when i was at warner music group i started tasting leadership and entrepreneurship right i started tasting this idea of what life could look like when i was living to my own drumbeat right and we put on a few shows in new york city during that time that honestly like just were so well received from people the the momentum of that the the feeling i felt for of my community support it made me just start feeling confidence and my ability to go after my dreams right and i think this is an important part of the journey that we also forget is that it's the confidence and the small stuff that actually builds the confidence
towards the big stuff right because it's not it wasn't okay pile just decided to go quit her job one day and start a company it was this series of small steps right it was putting on a show for 150 people that went well then putting on a show for a thousand people that went well then saying oh wait let me think about my life in a bigger way and that's sort of where i was at that moment so i wanted to explore new career paths that i could take and that's why i decided to go out to san francisco and it changed my life the point you made about the way confidence is built i think is so so important because i think a lot of people think they see people like you now sat here um after all this all you've achieved and they think how do i get from where i am sat on the sofa in this job that i'm in that i hate to being her it seems like such a huge canyon i have to cross that it feels like you must be from another planet so that when people see you at the finish line it can sometimes be quite demotivating but what you've just said there is in fact there's these small it's a staircase small one tiny step at a time building like subjective evidence in yourself that you you can do a little bit more than you thought and i'm curious as to what makes people like you take take that small step and it sounds like it's you're just driven this purpose is dragging purpose 100 if if i wasn't driven to make an impact in the world i wouldn't do it i mean you know you know yes like i could go and get a good job and do all of that and live like the expected life and be fine but that's not fire right that's not me taking my hours of 5 to 10 pm after work and reserving studio space and getting girls together or you know working till two three in the morning to make reservations for people to get to class like that's a very different why right and i think that's why i go back always to how do you find that why like what is that light that your life is always about and i think you know and i feel very blessed that i found something that
made me feel a sense of service so young because nothing compares to it you know no amount of money no amount of like you know whatever press or you know any of that is ever going to compare to the feeling of touching somebody's life so many people might like again my dm's are like how do i find my why yeah and it feels almost like a privilege doesn't it for people that have figured that out and there's people i don't know that will be listening to this in the morning washing the dishes driving up and down the country in a delivery van whatever it is thinking i know i'm capable and deserving of more but i just don't know what it is do you do you believe that everybody has a oh a purpose beyond the nine to five i do yeah but how do we find it yeah i think at the end of the day it's it's already inside you it's usually ourselves that are unwilling to listen to it right to ask yourself what did you love when you were younger right what when did you light up what it who are your role models and inspirations what's that what's that thing you look at for a second longer right who's that person you want to talk to for a few minutes more and why there is something pulling you there and you have to be willing to go down the path of exploring it and trying trying it right and i think that's really the hardest thing is we put so many blocks on ourselves right and and i get it i mean our society tells us this is the way to live that it does not tell you to live purposefully and to go and chase your dreams i mean that's not i mean yes we do in the instagram world of life and quotes i get that but the structure of our life is not actually built that way right and and like you just said i mean you compared it to the nine to five which is about making money right and i think actually and i have a whole chapter where i talk about
money because money is the most trapping thing that's the reason people are are aren't willing to do it usually you know it i and i always ask people this when they're like i don't know if you had all the money in the world how would you spend your day tomorrow that's like a very good way to start exploring what would i do without one of the biggest constraints right that is probably on my mind what would truly make you light you up right and it's not about like buying stuff right at the end of the day like i mean anyone who wins the lottery like you know that they can go buy stuff but that's not fulfillment at the end of the day it's it's a sense of purpose right and i think people have to just get themselves in a place where they're trying new things and it does honestly feel like a privilege and that's part of also why i started class pass was because i wanted people to in a way live a life that i knew i was i was sitting there when i was in my early 20s and i would spend my you know weeks performing for a show i'd perform on saturday night invite people to come and watch me dance and i remember i felt like i had like i said like this pep to my life and my step and all of that and i want everyone to have that and i remember thinking wait a second like you used to be an athlete like you were training for the olympics like you were this amazing singer and would you now just show up and go to work all day and don't think about finding time to even explore these things so my contribution to that was honestly creating class that was like part of my very big inspiration for it was how can i give some of that to other people to go and try something and potentially have that same enlightenment in their life so you kind of get out of your path and your routine and meet a teacher right that will inspire the growth in you and that reflection in you because most of the times the hardest thing to do is to ask yourself what you love in your own life and how did you when was the moment because i i read in i read in your book you know there's certain pain points we encounter where we realize okay i can solve this problem and the sort of my
manifestation of the solution is um this app or this website what was the problem that you encountered and when that made you think class pass is the solution yeah so i was once again training in ballet at the time i you know i had my nine to five but every day after work i would go and train in ballet and i'd have my ballet clothes with me and i'd been going to the same teacher for about six months at the time and i wanted to try a new class it was just like a very simple thing i wanted to do i get onto you know my computer i start browsing for this class two hours go by it was just this terrible experience from a information standpoint from you know not knowing what class to take if it was if it's you know close enough to me what time it starts how do i register and that's when i started looking at other models that existed so there were things you know in the us like opentable seamless web that just made this type of information so accessible and so easy and convenient for a customer that i started thinking what if i could do this for classes and therefore get people to get an hour out of their life that was out of their routine to go and do something fun and exciting so that was really where it started even that you kind of glossed over that but that's pretty extraordinary because a lot of people encounter a problem the issue you encounter trying to book that class and they go [ __ ] the world is not not good enough or they think they'll just think uh this is broken and then they'll carry on with it oh let me caveat that so i had come back from san francisco 36 hours before that and when i was in san francisco i had met a bunch of entrepreneurs and this was my first time ever meeting entrepreneurs right so going back to even the whole trying new things conversation it was really important for me to take that trip to sf i had been sort of stuck in new york city i had been living this the crazy dance life the crazy you know nine-to-five life and i had no time for anything else so i was not trying new things and i needed an epiphany i needed something to change because the two roads i was on like they were going to crash at some point and it wasn't going
to work and i decided to go on this trip and meet a bunch of entrepreneurs and i come back thinking what if i could be an entrepreneur let me give myself two weeks to think of an idea that's literally the mindset i was in when i encountered that so 36 hours later i happened to be searching for this ballet class and that's it was just like during this perfect period in my life and honestly like this is when i sometimes think like does the universe make us do these things because what are the chances of all that happening at the same time but it did and i really remember in that moment thinking i know i'm the right person to build this because of this background i have the communities i've been around the experiences i have there's probably no one else who cares as much about dance who then also went to mit and payne mit which is an amazing college for those that don't know right and it was sort of this perfect combination of things that made me say i got to do this and i went for it but that is extraordinary because a lot of people will encounter things i'll encounter things today i might sit on a chair and be like this chair could be better but then i'll carry on with my day you know what i mean and then i'll open the fridge and go this fridge could be yeah that's true i know that yeah that's that feels like the pivotal moment which a lot of people listening to this they'll all they'll notice things maybe they don't even notice them because there's something in when you start looking you know in your case you're actually kind of looking for a problem to solve yeah yeah but it takes a certain character makeup to say i can be the one to solve this also a little bit of delusion if you look at the stats it's fair that's a very good point um i was definitely delusional at the time in thinking that but you know what it was it was more of i want to try to solve this problem regardless yeah because it felt so tied to everything i had done in my life i had literally fought to dance up and ever for every year of my life up until that point why not bring
the fight to everyone else right like that's how i felt i was like i've already been doing this let's just go and you know make this happen and and by the way like i'm also used my you know my left brain which is you know my analytical side to go and do the market research and i was able to raise money like i i definitely did this in the practical way too and i was making sure that it wasn't just some crazy dream i there was there was substance to it for sure i mean i wouldn't have been able to raise the capital i did i got into an incubator it was a good idea right in the way and it was once again it stemmed from a really deep why in me and that was the most important thing i think that's you know when you know we can talk a little bit about the failures and the points where the product didn't work but i was never obsessed with getting a product to work i was obsessed with solving a problem from day one it's how do i get people to class and not make it so hard for people to get to class why is it important for people to go to class because then they can feel what i have in dance in their life it was just such a like an important mission for me that i could just never stop on it and every day it fueled me because it was just so real for me to say i gave this to someone and even today like you know and we've booked like 100 million hours of workouts at this point you know and when someone comes to me and is and says to me like i just went and worked out because of class past it brings me joy because that's an hour of their life that was like what dances to me right that i gave them out of their routine or expectations or the way society wants them to live that they did for themselves and that is such a gift and i think in my life i knew fighting for that was always a win whether it worked or not right but what if it didn't work if it didn't work i had a back-up plan i mean when i say i had a back-up plan i mean i went through my finances and my dad and i were very clear about how much money i had received at that point to say i had three years to build this i had three years before i ran out
of my own cash and you've because you've been a saver as it says in the business and so that's the other thing is you know because money can be the biggest hurdle in going after our dreams and if you know you're a dreamer and i think i always knew i was a dreamer whether i was going to spend my money to build a company or built or put on a dan show i knew i was always dreamer and so i didn't care to spend money on the smaller things in my life right like i just didn't i didn't like i said i didn't travel i barely went shopping and by the way these are decisions i made right i think it's so important i'm not saying that because i want other people to do the same it's it's about you knowing and thinking about it in a very deliberate way of how you're spending your money right and i was building up a savings i didn't know what i was going to spend it on but then when this idea came and i got to sit down i had three years to go after running towards something were you scared um i was excited i i mean it was an adrenaline rush you know i mean there were times where it was terrible and challenging and sucked and um but i wasn't scared if i was scared i wouldn't have done it you know i think if my fear trumped my my my confidence i wouldn't have i don't think i would have been able to to uh quit my job and go for it when you quit your job and go for it at warner right you have a meeting with the cham and the chairman you're 28 years old he says something interesting to you right and i think this is this is actually a people said people will say to your other luck but actually it's very much the opposite because he said that he would invest in yeah so i mean this goes perfectly with what we were talking about is it's really the reason i didn't get scared is because more and more opportunities and doors just kept opening for me it was almost like the universe just started guiding me in the most beautiful way towards towards the mission towards the purpose towards the answer in a way that i felt before i was blocking it right so
the second i decided to go after building this company one of the biggest things i had to do was quit my job and on the day i quit i decided to write an email to people i had worked with my company some executives and the vice chairman of warner music group says hey come to my office i'd love to hear what you're building go up to his office probably the second or third time i've ever met him in the two three years i was there tell him about my idea he says great i want to invest literally writes me a check for ten thousand dollars and gives me an introduction into a big incubator that was in new york city and i just remember thinking in my head this is this was the scariest door i'd ever closed my life quitting my job but i'm literally walking out out of here with a ten thousand dollar check towards my next thing why did why did he give you that check in your opinion a few things one so he was a former bani so once again reputation does follow you right like this goes back to like everything i was talking about in the sense of it's always important to do good work because if he had ever heard you know pyle is not good i mean he knew that i was a good worker no matter what i did even though i didn't once again love my job i always did good good work and i know that i i that reputation followed me and he knew that and we call that invisible peel around here yeah there you go right it's so important it shows up it shows up yeah right exactly and i think that was one of the big things and then i mean two this was also like an ecosystem where entrepreneurship was the thing but i mean at the end of the day he believed in me right and it was also because you know actually this is one of my favorite things that happened on the day i quit is i would go and tell people right especially people i had worked with who were much older than me that i was quitting my job and here i was 10 15 years younger than most of them and i remember everyone looking at me almost thinking to themselves like i wish i had the courage to do that so i think you forget like me quitting that day was
such a sign of courage in my capability and i didn't even realize it at the moment but being able to make such a bold decision at that age 28 yeah it was a huge thing for even my vice terminacy to say wow like this girl is gonna go for it right and i mean that was probably one of the first hard decisions i had to make in my life i had to make so many more but to sort of have that control over your life your thoughts your dreams is such an important way to live and honestly at the end of the day to be a good leader a good ceo like you need to be in control of your ship and in control of your life i asked that question about why he invested because in my time in my company probably had just over a thousand employees and there was two occasions where someone said they were quitting and they were leaving to start a business and i went i'm gonna invest in your business and it was purely based on one thing which is exactly what you've described which was in their invisible pr they might not even have known that i knew right but they were great right they always did great work that's why you have to always do good work and yeah like i mean it's it's such a i and i think in this day and age people don't feel it as much yeah even though it might be a job you don't love we all have to kind of in a way like you have to earn your or your what does it call like earn your marks your own strengths earn your stripes you know and i think i remember earning my stripes to to take the leap for my dreams whether that was in money or skills or and i don't regret any of that you know and i think when people ask me how did you do it i spent i mean it goes back to the whole conformity rebellious thing i was earning my stripes so then when i felt like i could leap i had built the parachute in the plane you know like i i wasn't taking a leap without anything around me like i had built a great structure that was going to then let me take the most rebellious of leaps what that came towards the mission right i didn't have to like rebuild all the stuff that was about my life and like worrying about money and this is also an
important thing is like when you are starting a company if i'm worrying about paying my bills right and if i'm worrying about like do i have the skills then i'm not worried or i'm not worrying about the most important thing which is can i get someone to class right like the number one thing for me to focus on was my business not anything that was going on outside of that and that's why i think it's setting ourselves up to succeed when we are leaders when we are entrepreneurs to be in a place where we're not worried about the peripheral constraints in our life we're able to focus on the most important thing at hand is so important for us to do it's what's going to make us more impactful in being able to actually solve the most important thing i had a few words to say about one of my sponsors on this podcast we're now playing in a world where the digital landscape is changing every single day and to succeed as a small business the most important thing you can do is stay informed with the latest trends and that's why i've partnered with vodafone business they genuinely want to help small businesses like you navigate this fast moving space they've developed the vhub a site containing everything you need to get up to speed with what's going on and you can even ring up a vhub digital advisor for completely free and have a one-on-one conversation with them about your business if you haven't checked out the v-hub i'd highly recommend you do so as it will help your business navigate the changing landscape and keep you on the front foot so go to vhub by vodafone you can search that anywhere on google and check it out now we are all looking for ways to live a little bit more sustainably and to make more conscious choices in our day-to-day routines so when a brand like my energy who i've spoken about before offered to sponsor this podcast i felt like and i knew deep down inside that i had to help them share their mission to create an even greener world it feels like there's not much more fulfilling than that and their products provide an easy and cost-effective way to make a sustainable switch in your life and they've got some existing new products coming out that i can't wait to use myself and i'll let you know as i use those products how i get on so if you're a my energy customer
at the moment let me know your favorite products down below in the comments section and if you haven't checked them out yet go to myenergy.com and find out a lot more about who they are and what they're doing if you're one of those people that wants to make a sustainable switch my energy.com is the place for you let's go to the start then of this the class pass journey because i'm really compelled by you know much of the reason i started this podcast was because i wanted to shine a light on the tough times in business and i know when you're starting a business especially a business and tech it can be really really difficult because you're sort of jockeying and pivoting to find product market fit and to figure out like what your customers want how to deliver it and i read that when i was reading about your journey when you started um you quit your job in 2011 and then you go through a long phase of trying to figure out how to get people to use this thing how to market it and all that nightmare talk to me about that nightmare so we went into the market with a very clear product idea and it was a replica of what had worked in another industry so opentable which allows you to book restaurant reservations it seemed like the right parallel to what we were doing go on search for classes but what i didn't realize was that there was a very big missing part in it and i mean i'll spare everyone like the little details of it but everyone has to eat everyone does not have to work out right it was and working out usually is something scary for people and it's more of an aspirational thing it's not something that you have to do every single day so they were sort of on different planes of people's psychology which really became the biggest bottleneck to what ended up happening because we spent a year we spent half a million dollars building a product that didn't work and um even though i had all this momentum
like i was saying all these beautiful doors were opening for me and they were and i had a lot of great you know what i now call false signals of success like followers press we ended up on the cover of ink magazine without launching a product and all these things made me feel like i was succeeding right because this is what success looked like to everyone else and then i launched my product and no one went to class it was like it was and no one bought a class no one was transacting it was crickets it was just a really it was this was the hardest probably a few months of the entire trajectory because i i had never really faced failure in my life i mean going back to everything i just told you i had i'd sort of done things well and i tried to make sure that this would go well right by doing everything that i knew how how to which was let's get the press let's build a beautiful product let's you know get as many email addresses as possible those are like the obvious things that seem you know you would do when you're building a company but i forgot to really ask myself if i was solving the problem i set out to and i really think back to that moment and even though it was the hardest that moment is the reason i became a real entrepreneur like i don't think i was an entrepreneur before that day i was excited about solving something but the day i failed was the day i became an entrepreneur because that was the day i really had to think deeper about creating something in the world that didn't exist and i think it's so easy to follow the blueprints of everyone else and realize that entrepreneurship is actually about having no plan and having you know not following anyone else's ideas of what success is it's about figuring out what you know what is it to solve your mission or your you know your business model that you're going after and that woke me up and it was a a month
or two period where we were trying to be comfortable like it was this comfortable place we were in because we had raised money we had just come out of techstars but i mean it was not going well and i knew we were going to run out of cash if like we didn't you know figure out something in the next few months and um we just i remember like after a few few weeks of it we sent this email literally telling people to go to class for free thinking you know okay like this is gonna work we're literally paying for the classes people have to go and still no one went and that's when i realized we had just gone the wrong direction and i needed to like circle back up i needed to break what we had built just think a whole new way re-energize my team around going up about solving this problem in a completely new way not worrying about what we had done but worrying about where we're going to go and that flipped everything and i have been there now so many times where i've been okay with throwing away our past i mean people don't know this um but class pass has changed its name three times it wasn't called class pass i mean even with this time i'm talking about it was called something else and i've thrown away names like i've thrown away product ideas like we've thrown we've thrown away a lot of stuff we've changed our pricing our plans and it's because it's not about that right it's about solving the problem in the world and moving towards that and your mission so many entrepreneurs though and this is probably the mistake i made when i was 18 and started my first little tech company was um they get romantic about that initial hypothesis being correct exactly so it's like you've got this square shape thing and you're just trying to force it into this triangle because like your ego and there's so much relying on it and you know the runway you know you're running out of cash and you just maybe i just push harder and then all these vanity metrics can be
kind of confusing oh we've got some false signals of success yes no one's buying anything but we've got traffic absolutely and as you just said like i'm on a magazine but then certain entrepreneurs i think that have the humility to say in fact it's not about being me my hypothesis being right it's about creating a product market fit yeah you know and what was the moment when you started to get closer to that product market yeah and and to you know one of the things i love saying about that is to be uh mission obsessed not product obsessed and i learned that through that journey but um you know we started then putting this discovery pass out there so what we did learn is that you know we started finally actually going and talking to a lot of the studio owners and talking to customers i think one of the things that happens in tech sometimes is you sit behind the tech that you you don't like go and talk to real people right and it was funny because i was in a tech incubator so we showed up we were working from like 6 a.m to 10 p.m every night but sitting in an office we weren't actually going to class and talking to studio owners and all of that so once we started flipping that we started realizing that you know a lot of the studio owners they were offering a free class for people who were new they wanted new people in the door and then customers you know knew about all these places but they had fears we were like how do we break the fear and so we started building this product our second product which also doesn't exist anymore it was called the passport and it was a discovery pass where you could go and try uh 10 different classes for 30 days so you could go to like a spin class monday pole dance class tuesday dance class wednesday you can kind of you know it was like sort of this way for people for 50 to go and explore this is sort of when we started realizing the whole love of variety that people had when it came to working out in classes which was the magic of what we actually discovered in our second mistake of a product is that people loved variety they wanted to really go and try new things it's what motivated them they didn't want to do the same workout every single day how
did you learn that the variety point well people started going and like they started loving this past right they started loving the 30-day pass and then they start they try to actually buy it over and over again for the next month and you weren't allowed to because it was like a one-month product and we had literally gotten these classes for no money it was very much uh do this for a month and then you're gonna go find your favorite studio and buy a pass there we thought it was legion for the studio owners but it ended up not being that at all people literally were obsessed with the variety wanted to do it every single month and not stop and that's when we started thinking about what if we become a subscription we weren't a subscription at the time it was just this one month product and we then started experimenting with this idea of a class past it wasn't even class past at the time it was a class pass and we launched it to about 50 customers in june of 2013 and um they loved it the next month it just kind of kept doubling and then it was exponential growth and it just i mean the sales of that took over our other products and we just knew that the monthly subscription was the way to go and that that was the way that this model was going to work and that's two years in right three years three isn't three years of stumbling around i mean i went to san francisco in uh in july of 2010 and this is june of 2013. so three years wow one of the quotes from your book is that um about failure being a data point not an endpoint and i really think that is i wish someone said that to me when i was 18 because um i saw failure as a testament of my inadequacy or something as opposed to something i should be listening to right and that's a sort of testament to your journey and then you know throughout throughout that period though i think we've how was your as a founder something again founders don't talk about like how is your mental health because i know there's sacrifice there um let's see a few things i would say um i mean i sacrificed a lot especially in
those three years where we were trying to get the product right and it wasn't working i mean i missed i missed family things i missed weddings i i was just not around right i mean i was literally at work all day long and if someone on my team needed me i i gave my 150 percent to my company so i felt fulfilled because i was doing something i loved was i exhausted yes was i lonely yeah i mean i thankfully like lived with a roommate who is one of my like closest dearest friends till today but she was the only person i would see outside of people at work you know it was i was living in this like closed circuit world and i don't i don't mind that like as somebody who has been on a mission before like has created dan shows where they're you know you there's this like intensity that happens for two weeks and you go really really intense you know the thing that with the dan show is though it ends at some point like you have the show and it's over the thing i didn't know didn't realize about this one is you know it's it's a marathon not a sprint like the dance shows can be a sprint and that definitely got to me and i you know one of the reasons i even developed this entire goal setting method was because three years in so right when i was at this point where i realized class was going to take off i mean it felt like amazing right it spent like three years i was so focused i had literally like probably not talked to anyone in my life and i found myself alone for the holidays my sister was away my parents were in india and i was about to like literally be by myself on christmas and it was one of those moments for me i always hated the holidays as an entrepreneur because it was the one like it was the time in my life where i couldn't work through my like my loneliness or through work through any of my issues it was like the one time where everyone would go and do things with other people and i would be that person who would finally have to realize that i was on
myself right because i wasn't cultivating relationships at that point in my life i didn't have time to and so it was a wake-up call and kind of going back to you know my mom may have been pestering me about it for the years before at that point in my life i just started realizing wait a second like i knew class was going to take off like i just knew we i mean we only had we had less than a thousand customers but i had i had caught lightning in a bottle like it was there it was so magical i knew it was going to take over the world like it was one of those moments as an entrepreneur i could breathe but i looked at everything else and i'm like everything else is a mess my health was a mess i could barely work out which was crazy for me i wasn't dancing i was like i was single i you know i had a few good friends but i felt like i i like hadn't been there for them and that's when i started really doing the school setting because i'm like i need to have a bit more i want to make sure my priorities are more reflective of the human i want to be in my life and how in like a practical sense in terms of a time allocation sense did you get from that place to living more in line with those values of connection community love and health so i you know i'll the details of like what i did on that session the first time i did it are in the book but i will say this so in the next six months uh after i started doing that i literally met my husband a month later really yes i decided to do a huge dance show at alvin ailey six months later and i sold out a thousand uh a thousand seats at that so i got to do a huge performance you're gonna sell so many books just by saying you found a husband buy something it's really crazy but i literally changed my perspective around love and what i wanted and i met my husband a month later which was crazy and i also you know i set goals around what i wanted to do with class pass i set goals around my health and how i wanted to live and work out on a daily basis and i did all those things and i remember this is always my favorite moment six months later i was flying home on a plane and when i first did this goal setting
method i had written it on a post-it note because i was on a plane and i was i was on another plane ride because i was always traveling and i took it out and i looked at it and i had done everything on my dream list you know and sometimes just writing down those dreams is the most important thing but it was just such an important moment because i felt more i don't i don't want to say the word balance because that has so many you know wrong intentions with it but i felt that i was very clear about my priorities and i went towards them and i missed things too but i didn't feel guilty about them and i just felt so proud of myself for saying here's what i want to do in my life and i'm going to go and do it and accomplishing it not just obviously professionally but personally as well there's like an overarching theme here in your in your journey where the minute you become intentional about something yeah the door's open it's true do you believe in that manifestation 100 and it goes back to the you saying you know we were talking about having a why i think when you don't have a why you go aimlessly and you you know i think you start living life thinking that you want money thinking you want to be famous thinking you want power and instead of thinking about like love and passion and purpose and whenever i have made decisions that are about the former and not the latter i've never been led in the right in the right direction and you know if that's something people can take away from this like i think is one of it's one of the most important points is if you go towards purpose even if you are rebelling right and even if you might be pissing a few people off i guarantee your life will be more fulfilling what were you like as an entrepreneur as a leader and as a manager of people i would say i was very much i had a lot of positive energy i'm i'm a small human but i i show up with all of me um i am i expect a lot of people i think because people have always expected a
lot for me so i'm sort of uh when you start working with me i can very quickly tell if someone's going to like sink or swim you know because i don't tell you a lot but i like let you go because i think to me that's what i've had to do is just kind of i don't want to put a lot of boxes on you i want you to just show me what you can be at your highest potential and i think like that sort of i liked giving people that room to be free and then allowing me to see what their capability is versus me saying you need to be your best in this box that i'm giving you and i've i've found really great talent in that way um [Music] i've had to learn how to like hire for my strengths and weaknesses you know i think um that's probably the hardest the hardest parts when your company grows is you do everything in the beginning and then you have to learn to let go and um i've definitely learned that building a tribe around you of great people is the only way to succeed you struggle to delegate right in the early days um i've gotten better at i've got i've i've realized that there is no other way to success and to build big things and great things in the world without being able to delegate so i've become much better at it in my life and it's the only way i i can do what is my magical thing right and i've i think i've put a lot of thought into that is what part of this company is is something that only i know i can do right everything else that i know someone else can do i shouldn't be doing is that why you delegated the role of ceo yes absolutely at some point a ceo title becomes a lot of you know managing investors managing team doing press and i was like this is not what i want to be doing with my time i want to be solving the problem i want to be in with my customers working on like interesting concepts not spending my day in a bunch of meetings that you know didn't feel inspiring so i think like you know and everyone's set up differently you have to know how you work that's another big thing is is learning the insights of what motivates you like it's it's the work you do and why you do it that ends up really mattering right in any job you're in and
i remember there was a point where i remember being so just disheartened and not wanting to show up to build my own company and i'm like what is going on it was because i hated the work i was doing and i loved obviously my company but i hated the actual work that i had to do and so i had to figure out a way to get past that it was like 20 like 16 17. i mean we were launching like around the world it was so intense it was you know i mean it was magical like i said it was incredible to build that but i remember like i said i was showing up every day dealing with like hr issues legal issues like needing to talk to my investors i wasn't like around my customers and i wasn't going to class and around my product you know and that's what really fuels me as an entrepreneur and a founder did you have email dread like i used to at one point i remember when my company was getting big because there was lots of chaos in my company there's all kinds of cash flow issues i used to like dread opening my emails i was like it's going to be some other [ __ ] from like an investor or something yeah i mean i definitely i wanted to make sure that i had more to look forward to and i think there came a point where i was looking forward to less and less right and i think it goes back to what i was saying about i didn't want my whole day to be like ugh okay there's like another competitor okay we need to worry about this now i didn't want my days to be about worrying i wanted my days to be about dreaming right and by the way you have to obviously as a leader of any of this it comes with a responsibility right so it's not that it's not that i didn't have to worry about those things there were certain parts of it that i knew i had to worry about i needed to be on my radar but i knew there were certain things where i'm like i could hire someone to really work on this and fix this it doesn't need to take up my time and energy and that's really where where the combination is or where that decision lies so all of that passion all of that love driven by this really deep intrinsic why why did you step away from class pass you know i think at some point
and this happens i think for so many founders i mean it had been a decade of my life solving this problem which of course i'm so deeply passionate about and you know i think the earliest days were when we did the most leg work and actually like figuring out the product you know the product nuances that were going to actually like unleash the behavior i think it just got bigger you know for me i think there are other things i want to do in the world and there's probably other problems in the world i still need to go and solve and it's on me to unleash myself to be able to face them so i can move forward towards them and have them even come into my periphery i think if you're kind of stuck in the past you don't even welcome the doors right that are that you need to go through to reach your future and i know for me my my future is waiting for me you know and it's on me to sit there and walk through the door and go towards it and was there was there a feeling of like a loss of love yeah i mean it's a bittersweet moment you know it was um it's super bittersweet right i always say this like the the hardest day was when i stopped getting my my class pass email i mean like it was insane i've had this email for for years it was like my main inbox and um [Music] you know it was it was definitely a sense of loss i mean i think it's you know for it's like having a child and watching your child get married right but it's also being able to say like they're okay i i did all i could to get them to this point and being proud of that and that's really where i'm at i remember the when i resigned from my company went public and i said to the company i said i'm going to resign but i have one caveat they're like what is it i was like i want to keep my email oh you didn't use that my email i still have my you know it's funny that you say that i think i did it going back to the whole uh it was just been more noise right for
me i just think it was it was a nice break for me i actually remember creating a new email address and it was like no mail what you know and it was it was interesting because it started making me realize like what do i want to fill that part of my life up with what's the answer what's the answer to that i'm sort of in the middle of it still but you know obviously lots of dance you know i think i probably have a few more big problems in the world to solve you know i'm i'm only 39 you know it's interesting because i'm young you know my mom and i always talk about this too and she's like it's interesting because yeah like i could retire them no there's no part of me that would ever think about that you know but it's an interesting it's a great place to be the valuation of class pass at sale is probably confidential as it tends to be but um i know that in 2020 in the series he rounded was valued at over a billion it's a lot of money how does that change things for you um well you know we haven't exited so like the company hasn't been been sold yet so it's still private but um is your stake acquired or your stake is still in the company my stake is still in the company yeah so it's not fully you know fully there but you know i think these and here's the thing the reason why that was such an important moment was because of what it really the message it sent for women especially and me being you know an indian woman like that was actually the most important part of it i don't think as an entrepreneur you should run towards numbers like that because what you should run towards is making an impact right the 100 million hours of people's lives is actually much more impactful to my business and society than hitting that billion dollar evaluation but in my case i think it's different because i know what that represents to so many other girls out there who can look at something and say wow if she can do it maybe i can too and that to me is a really important part of it and that wave of press
whenever whenever someone becomes a unicorn is tremendous right and that will reach so so many young women all over the world and entrepreneurs your partner your son completely other part of your life nick zane yep nick and zayn how's that been you know you talk about the obsession you've had building class pass um entrepreneurs always struggle and tend to struggle in managing their romantic relationships in the other part of their life what advice have you got for me on maintaining a good romantic relationship and family whilst also striving to build big dreams yeah and i i'll be honest i think we're always still learning in the process of it but i think one of the biggest things i learned is and this goes along with a lot of the advice i have with my parents is bringing them along the journey nick was with me through so much of it i mean when we went to go launch london um i always actually love this story is me one of uh my co-founder and one of my uh sales sales girls cam came with me and so did nick and we had to go try out about 30 studios in in london in about five days and nick just went and did some of them too like it was amazing we all just went and worked out and he was sort of like checking out studios because we before we put anything on the platform we wanted to make sure they were vetted studios and this was like i said it was like six seven years ago so it wasn't that much that many reviews on studios and um yeah like i mean he would come to australia with me come to london with me and he was just a big part of the process you know and i think that's so awesome that we got to live like he got to live the dream with me and i think that was a really nice part of it i think as we've had a kid we've just had to become very clear on priorities right and he is and he's a partner at a law firm he's you know one of the youngest partners at his law firm it's insane what he's been able to accomplish in his career so we have to just always be very very communicative on what we both want right in setting goals and hey like what do we want to accomplish this year in terms of our lives right the same way i
think about it personally we have to think about it in terms of what our family wants to do whether it's like school whether it's traveling right what do we want to make sure we both do as a family unit combined with you know our jobs and our ambition you know and i think it's so important especially for women to surround themselves with partners and people who will constantly help them stay ambitious in their life because it's one of the hardest things what if there's conflict between when you think about what the family wants to do and what pile wants to do as in terms of your ambitions and then his ambitions with his career do you have to talk it out and come up with a plan you know i to me a plan is the most important thing and sometimes there is conflict but you have to try new things similar to pivoting right and iterating like on a company you sometimes both people have to be flexible to be like okay well like if this current situation isn't working we're gonna try something new right okay like you want this i want this what if we try a combination of this for six months what if we you just have to be flexible and adaptable i think the biggest mistake is not doing anything and staying sort of stagnant in a place where someone's uncomfortable or someone's not happy and not helping the other person right at the end of the day nick being happy in his life is going to make him the best husband to me and the best dad and me being happy in my life is going to make me the best mom and best wife to him right and we both know that so it's about saying what does happiness look like to both to us individually but then us together as a family your journey has weaved and up down left right all of it it's been a tremendous roller coaster with so many highs and lows and everything in between you spoke earlier about the importance mentorship has played in your life have you ever been to therapy have i ever been to therapy um i did a little bit of therapy actually at the beginning of last year um you know it was i had a baby by the way
six weeks before the pandemic and then like my company came to a hall it was just a really crazy time so i had just gone to therapy to just start talking to somebody because i didn't even know how to make sense of so much of where my mental state was at that point i hadn't seen people i'd literally been a mom for a year living at home right it was just my life was so different than what it looked like pre-pandemic at that point and so i yeah i have and i i mean i recommend it to anyone it's it's sort of like a fitness instructor who works on your body you need to work on your mind sometimes and see you know what your roadblocks are right we know them like oh my god i feel i don't feel strong with my left arm like how do you get that stronger we sometimes have blocks like that too and it's sometimes for me it's been like sometimes there'll be a feeling which i can't but you just know you're out of orientation or something's not right i think the pandemic did that to a lot of us which was yeah destabilized our us in many many ways um your journey is phenomenal it's really really phenomenal and you're a really phenomenal person for so many reasons one of the reasons why is just you're just this from like the minute you walked into this room you're just this like ray of sunshine oh thank you and that's why i think i asked the question about like therapy and your hard moments in particular because you have you have just an unbelievable smile and you have such an it you i'm like is this person always this this this you know but it goes down to i always believe there's the light right like i think it's the question you we started with it was i just believe there's like goodness to give and service and and purpose and when i'm not aligned with my purpose i do feel sad right those are my like hardest moments where you know if i didn't care about sharing you know my insights and stuff like i could be you know somebody who wasn't happy but i i do things intentionally and therefore how can you not be happy
doing the things that you love in your life so beautiful we have a closing tradition okay the previous guest writes a question for the next guest oh okay and they don't know who they're writing it for what is one thing you would do if you weren't afraid at all you know it's interesting i'm i like mentally i don't have many things that i don't feel like i could solve so it's like not mental i i probably have more physical things because i'm such a small per like i'm 411 right it's like it's an interesting thing because i feel more physically fearful of things than i do actually you know what i would do i would do i would run a marathon interesting i love running i just have never run that you're afraid i'm not probably not afraid but potentially i'd have to work through what's holding me back from it but maybe there is some fear i'm gonna pay attention see if you end up running a marathon thank you so much for your time and your wisdom it's so you're such a breath of fresh air for so many reasons but you're a real source of inspiration and what you've um what you've accomplished with with class past is just astounding it really is astounding and yours like humility and openness to share the truth about that not just in the book but but here today is i'm going to be liberating for a lot of people and that the whole you know one of the key lessons i come away with even though i feel like i i might have said this if you'd asked me it's just the unbelievable importance of having and following that voice inside of us which is there and all the reasons we suppress it because of external whatever whatever but you know um as as you i was sitting there as you're talking i was thinking you know what as well the other thing is like even if you you try and do something else whether it's management consulting whatever you're never actually going to master it yeah
because it's always going to be a tedious job when you ended up mastering the thing that was in line with your passion and i think that's a really important lesson to everybody who feels like they're in a situation now that might not be in line with that voice inside right thank you be the master of you a man yeah you're brilliant thank you so much for your thank you thanks for having me stephen i had a few words to say about one of my sponsors on this podcast as the seasons have begun to change so how's my diet and um right now i'm going to be completely honest with you i'm starting to think a lot about slimming down a little bit because over the last couple of probably the last four or five months my diet has been pretty bad um and it started to show a little bit really over the last two months i go to the gym about 80 of the time so i track it with 10 of my friends in a whatsapp group and this tracker online that we all use together we call it fitness blockchain and i'm currently at 81 percent um so 81 of the days i've done a workout in the last 150 days right so i'm going to the gym about six times a week that's been a little bit impacted by the derivative live tour but i'm trying to stick to it and so one of the things i'm doing now to reduce my calorie intake and trying to get back to being nutritionally complete and all i eat is i'm having the heel protein shake thank you hill for making a product that i actually like the salted caramel is my favorite i've got the banana one here which is the one my girlfriend likes but for me salted caramel is the one [Music] foreign [Music] [Music]