hey joko I’m business owner in the beginning stages of merging with another company the other company doesn’t know much about what we do but has the sales and marketing marketing we need just at a conference with just that a conference call with them and it didn’t go well they’re wanting to change the pay structure for contractors as well as change how we build our customers all that all for the benefit of money chi-ching yeah save some money on that one isn’t it not a good idea to have have the primary mission be about money and more so on the success of the customer or is it good to be money motivated but I have and enjoy all your books oh that’s cool any advice would be helpful so that means you’ve read the dichotomy leadership what I hope because it is this is the answer of the day need to be more balanced okay so if you’re money hungry right which is what this is sounding like if you’re money hungry correct if you’re money hungry you’re gonna cut corners on product the product is gonna be weak or low-quality you’re gonna do wrong by the customer right because when you when you get a chance to you know the customer the customer placed an order a double order by accident they click the click thing twice and it’ll just enough to pay that restocking fee you know or whatever like whatever the thing is right you treat customers like that they’re gonna go okay well we don’t really want to shop with you anymore and you end up with a bad reputation and the quality is low and no eventually you have no more business that’s what’s gonna happen so so no we can’t go hardcore money-grubbing just that’s our that’s our focus other end of the spectrum is hey we’re paying our contractors too much can it’s that possible yes it’s possible you’re giving your customers too much you’re giving them too good of a price point hmm and guess what’s now we’re gonna happen same thing you’re going to not have a business anymore so the one you have a you your business goes out of business because you’re because you don’t have any business anymore because you’ve treated your customers bad and the contractors don’t want to work with you so you have to end up shutting down this ones opposite your everyone loves you you don’t have any money so you’re going on a business you so there has to be some balance you have to find the right balance that’s what every company is trying to do now I would say that you would you where you want to lean and this is probably what you’re thinking you want to lean toward taking care of the customer you want to lean toward giving the contractors good value for their work you want to lean toward high quality the reason you want to lean towards those things as those are all long-term strategic payoffs right what’s the short term the short term is take advantage of the customers the short term is screw over the contractors the short term is put out low quality stuff we make good profit this quarter yeah but it’s it’s a short-term win it’s a long time long term loss so that’s why I would say lean don’t go out of control you can’t go out of control in that direction but you can lean towards that direction now as far as the new company the merger and all this stuff get it I get it here’s what’s gonna happen what you need to go and build good relationships with those people the new company they need to be your best friends because if you build relationships with them then you can have influence over these points if you have an antagonistic relationship and you’re the new guy or whatever like oh yeah the new company you you think they don’t you’re saying that they what did you say they don’t know what we do right what do you think they think they think you don’t know what they do they’re thinking you know what you don’t even hey you guys make good mud might make good product but you can’t sell anything we got sales and we got marketing we could sell anything we don’t care what it looks like we don’t care what the quality is that’s what they’re thinking yeah so you need to form a relationship with them because I will tell you with their sales and marketing if you’re making a good product that’s how we get the big-time win but if you have an antagonistic relationship with them it’ll all fall apart and you won’t have any influence at all and they’ll be like you don’t even know what you’re talking about dude we’re just gonna jack the price even more and we’re gonna undercut our contractors we need contractors competing with each other they’re gonna hate each other they’re gonna hate us but it doesn’t matter look at our bottom line so build some relationships there
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