you take what did you say a a liberal in san francisco or a freaking redneck in montana and you pull them into a room and say do you want to be able to take care of your family what are they going to say they’re going to say yes do you want to be able to handle yourself in a pressure situation they’re going to say yes do you want to be able to take care of yourself they’re going to say yes so there’s an alignment that’s that’s inherent in what you’re teaching that absolutely will bring people together but it’ll make them better not just because they’re able to survive it’ll it’ll teach them a way of thinking yeah that will progress them in every aspect of their life and that’s why i think it’s even more powerful than what you’re saying because i could take some uh company executives and send them to one of your courses and and yes it’s a cool benefit that they’re gonna learn about survival just like i run a program where we take our guy we take civilians we teach them how to do a room clearance we teach them how to move between buildings right this is a one this is a this is a 45 minute session right how to clear a room and how to move from building to building in a group that’s what we teach them then we say okay here’s your mission and we start giving them missions now what do they learn about clearing buildings doesn’t matter it doesn’t matter at all but what do they learn about leadership what do they learn about thinking under pressure what do they learn about how to get people to move in the right direction what do they learn about being able to detach and take a step back and not get caught up in the fire fight we use later attack not get caught up in their laser gun and and freaking out about that so we take people and put them through this tactical training not so that they can become great tacticians but so that they can lead better so what you’re doing hey listen it’s great you put people through some training that they learn survival skills but to me an even even higher up of the hierarchy of of benefits is that they learn a way of thinking that’s going to benefit them in every aspect of life i think that’s badass yeah yeah i appreciate it the the lessons learned that we found is exactly that that most often people aren’t exposed they they have limited exposure so when they have the opportunity to do something like you know a five-day uh experience like we have you know we do corporate training we do um we’ve done it i’ve consulted for oracle and some other companies it’s not about like you said the technical experience the bottom line is they’re not going to learn enough reps to build that technical expertise unless that’s on their own but the life lessons they learn and taking it back and processing stress like you said is so important and valuable i think what’s happening with this introduction of technology in our lives is it’s limiting our ability to be exposed so um one of the advices that i give for people who are like how do i change my mindset you know a lot of people say mindset mindset mindset what the hell does that mean in in our field of expertise it has to do with resilience your ability to bounce back your ability once suppressed to bounce back and to be stronger to thrive instead of just survive and get by so when we expose people to new challenges it doesn’t have to be extreme you could just i mean we have extreme versions of this we do seer school we have a civilian serious school which is fun to run but those guys will come back from that experience from a five-day seer experience survival escape resist evade and they’ll go this is the most impactful thing i’ve ever done in my life and i’m like really and like okay let me reflect on my impactful experiences oh yeah ranger school when i was in ranger school and i’m exposed and i’m i’m vulnerable it’s impactful because it’s something different and we understand this obviously about even single-celled organisms if you’re exposed to trauma that is the first stage in growth because no growth takes place without exposure to trauma and so whatever that form factor is getting pummeled on the mats and jiu jitsu you are learning as you go you’re breaking to build and so uh what’s fascinating about this whole movement that i that i think is preparedness is that it’s positive there’s not a lot of negative things that take place in preparing people to be prepared for that worst case scenario you see a lot of positive impacts on community with law enforcement with relationships uh with people’s understanding and for me um getting getting all this collective of information and making sense of it and being able to clearly disseminate that is the biggest challenge but it’s the funnest thing about the business i mean the lms for example of of creating this idea that you could learn online and you could learn about these life-saving things the naysayers came out and said why would you teach somebody how to apply a tourniquet online like don’t you think that’s kind of like a it’s high in liability and it’s neglectful i’m like dude you could build a a rocket ship inside of your garage off a youtube video so i could think i think i could teach somebody how to stop the bleed with a technical tourniquet applied to their body to help them survive and so i i’m fascinated by it’s it’s my passion obviously but um i think you’re right i think especially when it comes to leadership uh there’s a breakdown in our in our societies with guys not willing to get off the bench and do anything for themselves i was doing a podcast with pete blaber he was a former uh cad commander uh wrote the mission the man and me and work uh just wrote part two of that which is the common sense way and one of the things he talks about is this idea of collaboration and when you collaborate with somebody when you have communication and you have reciprocation then you you create the environment of us willing to learn from each other but you also give people the confidence to stand up in their own communities and do something about it i don’t care if it’s not their community like yeah you want to run for city council that’s great you don’t and you just want to stand up and get off your ass for your family or even for yourself you’re fat you’re sloppy you’re lazy and you can make a change inside yourself because you you come to that realization that’s good for me there’s no revenue generated there it could be a podcast it could be one way dissemination that impact is priceless it’s worth everything in the world

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